As the ad ecosystem continues to evolve, it’s more important than ever to integrate all omnichannel advertising options into your strategy.
Research by Nielsen found that video streaming sites now account for 25% of TV usage, indicating the start of what they predict to be a significant shift in the way we consume media.
There’s been a lot of moving and shaking beneath the feet of the advertising industry this year. What’s so special about this moment?
India’s bustling festival season is here, including the Flipkart Big Billion Day Sale in October and Diwali, the biggest buying festival, in November.
With just a couple of tweaks, your calls to action can start working for you rather than against you.
Taboola supplied a wealth of field data from 2019 to provide a baseline from which to extrapolate how attitudes may have changed with the pivotal events of 2020.
The UK’s Auto industry was hit hard by the COVID-19 pandemic, with new car sales dropping 30% in 2020 — falling to the lowest level in nearly 30 years.
Taboola recently partnered with Qualtrics Metrics to survey 150 agencies and 150 brands about their goals, challenges, and concerns for 2021
Data is important for delivering better online experiences, but you can’t collect it with total disregard to people’s privacy — and their right to know how their data is used.
The CCPA aims to better protect people’s data privacy and give California residents more control over how businesses track and use their information online.