We’ve taken a deep dive into planning and executing holiday digital marketing campaigns for the auto industry. Check out our data.
Finance marketers, here’s how to build a knockout targeting and creative strategy for your digital campaigns this holiday season.
This holiday season, we’ve taken a deep dive into the planning and executing on digital marketing campaigns for the education industry.
Beauty and Fashion marketers, check out these data-driven insights to back your targeting strategy and creative process this holiday season.
These 12 landing pages have these three elements in common, but each uses them in very different ways. Check out the top contenders.
The good news, there’s definitely been progress of late. Industry leaders speak on three important steps to achieving true programmatic transparency.
Content discovery networks place native ads on news sites and the websites of premium publishers. Here’s how ecommerce brands are jumping on board.
Once you identify a niche market, you can target members of your niche outside of your current customer base more precisely to drive more conversions.
We sat down with Jill Orr, COO of Eyeota to discuss what’s relevant for advertisers when considering third-party data solutions.
The most important metric you can use is CAC. Avoiding calculation mistakes isn’t hard once you understand the formula for customer acquisition costs.