Performance Marketing

Once you identify a niche market, you can target members of your niche outside of your current customer base more precisely to drive more conversions.

The most important metric you can use is CAC. Avoiding calculation mistakes isn’t hard once you understand the formula for customer acquisition costs.

Generating sufficient organic traffic takes a long time, starting with paid traffic is a great way to grow your visibility online to your target audience.

Mirko Caspar, Co-CEO of Mister Spex, on their digital strategy, and how they’ve disrupted eyewear by placing the customer at the center of that strategy.

We are proud to have released the New Taboola Pixel, which brings many improvements to your ability to make the most out of your Taboola campaigns.

Modeling characteristics of your current customers and then using it to target similar audiences is one of the most effective targeting strategies.

Labor Day auto marketers, we’ve got the data you need—including device, keyword and image trends to help you run the best possible digital campaign.

Want to rightfully proclaim you know exactly how to invest dollars that get results? Performance marketing should be your focus.

The most successful brands are aggressive in their approach to data. Turns out, data sets up leaders for success in three specific ways.

We’re breaking down the digital opportunity for travel advertisers; our data includes campaigns from airlines, travel agents, government tourism and more.