For ad budget optimization to truly be automated, it would take advanced artificial AI and likely, ML capabilities. Spoiler—it’s already within your reach.
A ‘set it and forget it’ approach won’t help you get results. Campaign management is a process that is ongoing and never-ending.
The ad analysis experts at MediaRadar proclaim there’s one ad format that has always been tailored to the user’s experience: native advertising.
Our top sponsored content campaigns in 2018 are fierce—here’s how these innovative, creative and forward-thinking brands found success.
Once you identify a niche market, you can target members of your niche outside of your current customer base more precisely to drive more conversions.
The most important metric you can use is CAC. Avoiding calculation mistakes isn’t hard once you understand the formula for customer acquisition costs.
Generating sufficient organic traffic takes a long time, starting with paid traffic is a great way to grow your visibility online to your target audience.
Mirko Caspar, Co-CEO of Mister Spex, on their digital strategy, and how they’ve disrupted eyewear by placing the customer at the center of that strategy.
We are proud to have released the New Taboola Pixel, which brings many improvements to your ability to make the most out of your Taboola campaigns.
Modeling characteristics of your current customers and then using it to target similar audiences is one of the most effective targeting strategies.