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- Performance Marketing
Do banner ad designs, including impressive size, bright colors, animation, etc., get more clicks?
Digital marketers have the opportunity to optimize their content marketing campaigns for success. Follow this guide for easy steps to optimization.
If we all agree advertisers need to shift budgets from TV to online – because that’s where their audiences have gone to engage – what’s the hold up?
Why are intriguing and mysterious headlines the most likely to gain clicks? Social psychologists explain this phenomenon by an increase in curiosity.
Every ad that runs on a site serves different goals. The advertiser’s goal is to generate sales; the publisher’s goal is to generate revenue.
Taboola’s Internal Retargeting capabilities enabled LendingTree to strategically promote (and re-promote) its content to new audiences across the web.
We asked Amura’s paid media manager to provide his perspective on the unique challenges of applying digital marketing to the real estate industry.
Each year, IWNY allows anybody to submit a panel, interview, or presentation for consideration and gives the public an opportunity to cast votes for their favorites. We’ve submitted the topic below and YOU (yes, you!) can help us “MAKE THE STAGE.”