eCommerce best practices will help you create the best converting Taboola campaign possible for Singles Day at each stage of the buyer journey.
Taboola and Google AdSense offer similar services for publishers, but advertisers often ask—”What’s better, Taboola or Adsense?”
Native ads are supporting content in South East Asia. By 2021,it’s expected to be nearly 3/4 of all online ad spend, with Asia-Pacific taking the lead.
If you’re using an advertising technology platform, you should know: the use of mobile devices topped desktop use back in 2016.
The good news—your Taboola budget is fully in your control. Our customers only pay when people click on their ads and reach the advertiser’s website.
This is a collection of advice from successful professionals, agencies and analyst groups for media buyers looking to make a splash in their industry.
Blog distribution is extremely important. With these tools and a little savvy, you can blast a message that converts into clicks, and clicks that convert.
These are the most popular KPIs for our performance marketers, and exactly how you can use your Taboola campaign data to best optimize, and hit your goals.
If your content isn’t getting the traction you expected, paid content distribution might be your answer. Check out our easy guide to your options.
A great backstory for your brand can trigger an emotional connection between your audience and your company, as well as ultimately increase your ROI on any marketing campaign. So how do you best share the story of your company’s creation to make your audience buy into your brand? Here are five tips to crafting and perfecting a story that will convey the passion that brought you to start your business in the first place, and may also serve as the backbone for your brand. Tip # 1: Captivate your Audience: Consider what life experiences inspired you to build your company and offer your products and/or services. As an example, the company You Need a Budget has a captivating backstory that chronicles the budgetary hardships of a young couple who want to start a family. This personal life experience is both relatable and engaging. Tip # 2: Create Anticipation: Every […]