If you want your clients to experience all of the benefits of native advertising, here is how you can pitch it to convince them that it’s worth their while.
You can use native advertising to combine your content marketing efforts with the powerful audience you receive on publisher sites.
If you’re using an advertising technology platform, you should know: the use of mobile devices topped desktop use back in 2016.
This is a collection of advice from successful professionals, agencies and analyst groups for media buyers looking to make a splash in their industry.
If we all agree advertisers need to shift budgets from TV to online – because that’s where their audiences have gone to engage – what’s the hold up?
Why are intriguing and mysterious headlines the most likely to gain clicks? Social psychologists explain this phenomenon by an increase in curiosity.
If you’re running a sponsored content campaign, it’s vital that you make every interaction count once those users arrive at your intended landing page.
Every ad that runs on a site serves different goals. The advertiser’s goal is to generate sales; the publisher’s goal is to generate revenue.
According to ad legend David Oglivy, five times as many people are likely to read the headline of an article or advert than the content it introduces.
It’s not enough for marketers to merely be engaging and informative within an article. Here are our CTA tips for your content discovery campaign.