To distribute content for performance, it’s important to work with platforms that have two key things: scale and user data for audience targeting.
Here are a few tips to help you ensure every content marketing effort you’re making is meaningful and will drive growth fast.
Brax scales, automates, and simplifies native advertising in one central place—here’s how you can launch successful Facebook campaigns on Taboola.
We’re excited to announce Even Traffic Allocation, giving advertisers the ability to choose how they want traffic distributed amongst their creatives.
Native advertising is an incredibly effective way to engage with customers on numerous platforms, and it’s no surprise the niche is growing. Brands want to bring awareness to their products and services in inventive ways beyond traditional tactics. Consumers are fed up with noisy banner ads and are fast becoming sophisticated users of ad blockers. A recent study predicted that native advertising will grow 156% by 2020 and brands and advertisers are jumping on the native advertising bandwagon. For those of you just joining the native ad revolution,‘a good native ad is an ad, but it doesn’t read like one’ according to Business.com. At the same time, users aren’t able to ignore native ads as easily because they coexist seamlessly with publisher content. Marketing and advertising influencers have long tracked the rise of native ad growth in social media, mobile devices, apps and videos that have completely transformed the face […]
When you’re ready set-up your holiday Taboola campaign, know how to optimize in real-time for the biggest return on ad spend (ROAS).
Online sales growth this year is a reason to diversify your holiday media mix. Here’s our creative recommendations for building the best holiday campaign.
Discovery is the channel you need to be focusing on for scale—Taboola can help you target an audience that you know will be interested in a purchase.
eCommerce best practices will help you create the best converting Taboola campaign possible for Singles Day at each stage of the buyer journey.
How do you budget for content discovery, native advertising and more? Here are four simple steps to carefully crafting a budget for digital marketing.