Performance Marketing

Labor Day auto marketers, we’ve got the data you need—including device, keyword and image trends to help you run the best possible digital campaign.

Want to rightfully proclaim you know exactly how to invest dollars that get results? Performance marketing should be your focus.

The most successful brands are aggressive in their approach to data. Turns out, data sets up leaders for success in three specific ways.

We’re breaking down the digital opportunity for travel advertisers; our data includes campaigns from airlines, travel agents, government tourism and more.

If you sometimes come across digital media terms that sound unfamiliar or confusing, you’ll find the glossary below a helpful resource.

This post is your ultimate guide to digital back-to-school campaigns based on data that covers trends by time, competitor KPIs and more.

Mobile cross-platform attribution strategies from Eric Stein, VP & GM at Branch—we cover why you’re having a tough time and how you can fix it.

If expanding your audience is getting challenging on search and social, native advertising presents a powerful third option that won’t bust your budget.

Quip, Mack Weldon and Grow.co are three disruptive brands that have nailed digital. Everyone from startup to enterprise has something to learn from them.

Now you can target your Taboola campaigns by postal code, zip code and time of day—know the location of your audience before your content reaches them.