- Taboola Blog
- Performance Marketing
These are the conclusions of the global Digital Ad Spending 2019 report from eMarketer. Let’s dig into it now to understand the growth of global ad spend.
Advertisers are increasingly recognizing audience segmentation as vital to efficiently and effectively reach target audiences.
The ‘funnel’ metaphor is so neat, so tidy—and so misleading. Break down the customer journey and you will discover it has flaws.
There are endless points of view on the importance of diversifying your marketing mix. This is the psychology behind shaking it up.
We’re giving you the tools you need to add native advertising to your services list, so you can get ahead of the game and start winning new clients.
Let’s talk about traditional vs. digital funnels, funnel anatomy, and everything you need to know to build your digital marketing funnel.
For ad budget optimization to truly be automated, it would take advanced artificial AI and likely, ML capabilities. Spoiler—it’s already within your reach.
The ad analysis experts at MediaRadar proclaim there’s one ad format that has always been tailored to the user’s experience: native advertising.
Our top sponsored content campaigns in 2018 are fierce—here’s how these innovative, creative and forward-thinking brands found success.