- Taboola Blog
- Performance Marketing
We’re covering everything you need to build that content strategy, including, definition, goals, analysis, funnels, personas, and execution.
For the brands left wondering how they can get in touch with their audience, let’s take a step back and reconsider how this shift impacts several things
The way people interact with brands in changing in light of COVID-19 as TV & Digital will likely play a more significant role than usual with more time spent at home.
Here are three ways, inspired by real companies, to adapt your advertising strategy to continue to be a resource in the lives of your customers, your employees, and your families as the world adjusts.
It’s no secret that most audiences no longer trust traditional forms of advertising. That’s why native ads are a better way to reach your target audience. Native advertising consists of ads that blend seamlessly into content, and the data shows they work.
It’s that festive time of year again — no, not the period of pumpkins, turkeys, and gifts, – the time of spreadsheets, revenue forecasts, and data collection. That’s right. It’s budgeting season.
As big box stores monopolize Black Friday and Amazon takes over Cyber Monday, sandwiched in between them, Small Business Saturday is the time when neighborhood mom-and-pop shops can drive holiday sales.
We dive into more of the mentality behind celebrity endorsements, and how you can protect your ad dollars from getting wrapped up in the wrong ones.
In this article, we take a look at all you need to know about native advertising—and how it can fit neatly into your agency strategy.