- Taboola Blog
- Performance Marketing
Content discovery networks place native ads on news sites and the websites of premium publishers. Here’s how ecommerce brands are jumping on board.
Once you identify a niche market, you can target members of your niche outside of your current customer base more precisely to drive more conversions.
We sat down with Jill Orr, COO of Eyeota to discuss what’s relevant for advertisers when considering third-party data solutions.
Generating sufficient organic traffic takes a long time, starting with paid traffic is a great way to grow your visibility online to your target audience.
We’ll break down what you can do today, and in the long-run, for the highest-impact use of your marketing budget to increase website traffic.
Landing pages serve a single purpose—they insight your website visitors to take action. At the end of the day, that’s what you’re trying to achieve, right?
We are excited to announce our latest partnership with Unbounce—the leading landing page and conversion platform for marketers and agencies.
Modern marketers populate the web with millions of blog posts every day in the interest of getting discovered via search, and it might be doing squat.
If the objective of your ads is to generate leads you need to focus your efforts on perfecting the page that visitors land on when they click. That is, you need to create landing pages that generate leads. In this post, I’m going to share best practices for writing and building a high converting landing page. But first… Landing pages vs. Homepages: What’s effective? First, understand your landing page should not be confused with your homepage. Don’t set up your campaign to (1) direct the visitor to your homepage or (2) to an alternate version of the company’s homepage (for tracking purposes). These approaches will likely kill your conversion. See, the job of the homepage is to present the company’s value proposition and help visitors find additional content. If you want your ads to produce conversions, you need to create a dedicated, standalone landing page. Visitors should immediately understand your […]