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12/11/17
We’re excited to announce Even Traffic Allocation, giving advertisers the ability to choose how they want traffic distributed amongst their creatives.
Native advertising is an incredibly effective way to engage with customers on numerous platforms, and it’s no surprise the niche is growing. Brands want to bring awareness to their products and services in inventive ways beyond traditional tactics. Consumers are fed up with noisy banner ads and are fast becoming sophisticated users of ad blockers. […]
When you're ready set-up your holiday Taboola campaign, know how to optimize in real-time for the biggest return on ad spend (ROAS).
Online sales growth this year is a reason to diversify your holiday media mix. Here's our creative recommendations for building the best holiday campaign.
Discovery is the channel you need to be focusing on for scale—Taboola can help you target an audience that you know will be interested in a purchase.
eCommerce best practices will help you create the best converting Taboola campaign possible for Singles Day at each stage of the buyer journey.
How do you budget for content discovery, native advertising and more? Here are four simple steps to carefully crafting a budget for digital marketing.
If you want your clients to experience all of the benefits of native advertising, here is how you can pitch it to convince them that it's worth their while.
You can use native advertising to combine your content marketing efforts with the powerful audience you receive on publisher sites.
If you’re using an advertising technology platform, you should know: the use of mobile devices topped desktop use back in 2016.
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