- Taboola Blog
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Prepare for the winter holidays with industry-specific creative insights to engage consumers effectively, featuring tips for beauty, technology, fashion, health, travel, home & garden, food & beverages advertisers.
Gear up for the winter holidays with Taboola’s Q4 2023 Holiday Creative Playbook, offering data-backed insights and creative tips to help advertisers capture consumer attention and drive engagement across various verticals.
Taboola has introduced a Generative AI solution for advertisers, enabling the creation of personalized ads with optimized headlines, descriptions, and images. Using AI tools, advertisers can generate multiple ad variations quickly and affordably, saving time and resources while improving campaign performance and tailoring ads to individual customers.
Drive app downloads directly from your mobile ads with Taboola’s new App Install format. Cut out the extra step and increase conversions. Learn more and get started today.
In Taboola’s interview with Emiliano Amicuzi, Co-Founder & CEO of BidBerry, we take a look at how BidBerry has leveraged Taboola’s products and features to achieve success.
Looking for a better way to reach high-converting audiences in a world without tracking cookies and limited ad targeting options? Look no further than native ads. These non-intrusive and contextually targeted ad formats blend seamlessly into the surrounding environment, delivering a superior user experience that’s proven to drive results. With native ads, marketers can achieve better ad placement, increased ad relevancy, and more effective contextual targeting, all while enjoying a positive ROI. So why wait? Start exploring the power of native ads today and discover a better way to reach the audiences that matter most.
This article provides insights into creative trends and best practices for entertainment advertisers based on the 80th Golden Globes. Advertisers should start their campaigns on the day of the event and run them for about two weeks afterward. Advertisers should also use native ads with illustrations, no text, color, and close-up shots, Taboola Title Analyzer, and consider automating with SmartBid, using high impact placements, and creating motion ads for better targeting.
Learn about the changes in ad campaign tracking in 2023. Understand how privacy concerns and outdated technology are affecting the industry and the actions companies like Voluum are taking to stay ahead of the game. Discover the importance of ad tracking for digital marketing profitability and the methods used for tracking.
We’re experts on campaigns that run on news and other sites and sharing our expertise to support you in adapting your social media campaigns.
Brands who worked with Taboola met critical KPIs across the board consistently in comparison to Kantar’s verticalized industry benchmarks. Check out the highlights that Taboola found!