- Taboola Blog
- Industry Insights
These are our top five most read blog posts for publishers this year—we’ve uncovered hot topics like user experience, revenue and much more.
We were too excited about these top video campaigns to wait until the end of the year (and we know your online video strategy for 2019 can’t wait either).
Taboola and YouTube on video creatives and production from the psychological, data and research points of view at IAB’s “Tomorrow’s Digital Skills, Today.”
Common choices for monetization are readily available but are mildly effective at best. A better option—monetization that’s engaging for users.
A recent survey run by IAB found that six-second ads were the top format for marketers today. Here’s what IAB Brand Direct Summit panelists had to say.
The good news, there’s definitely been progress of late. Industry leaders speak on three important steps to achieving true programmatic transparency.
Warhol accomplished much, including making art accessible and relatable. He pulled art out of the high brow and brought it to consumers. Brands, take note.
Conversations about video advertising reverberated throughout Adweek. Here’s what our CEO, Snap, Twitter and Blue449 had to say.
The best way to know what’s going on inside the minds of today’s CMOs as it relates to advertising is to ask them. Nielsen has done exactly that. They invited 3,000 CMOs to participate in its first annual CMO Report. Though the report does not indicate the precise number of participants, it reveals many useful insights extracted from the results. Based on the landing page they created for those who wish to download a 66-page copy of The Nielsen CMO Report 2018, it appears the finding they found most significant is… Only 1 in 4 marketers are highly confident they can quantify ROI. Digital media earned a slight edge over traditional media in this regard. Very slight. I can’t help but arrive at the clichéd conclusion: the more things change, the more things stay the same. I’ll break that down, in reverse: Things stay the same—Marketers are most concerned with […]