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Can machine learning one day learn and adapt the same subtle but vital choices we humans take for granted? And if so, are we as a race in trouble?
The authorities at IAB delivered these new insights in playbook 2.0. 69 members of the IAB, including us, contributed to it.
These are the conclusions of the global Digital Ad Spending 2019 report from eMarketer. Let’s dig into it now to understand the growth of global ad spend.
Agencies, you might be missing out—there’s an opportunity to help marketers command this immense role in CX with personalization efforts.
The ‘funnel’ metaphor is so neat, so tidy—and so misleading. Break down the customer journey and you will discover it has flaws.
There are endless points of view on the importance of diversifying your marketing mix. This is the psychology behind shaking it up.
We’re giving you the tools you need to add native advertising to your services list, so you can get ahead of the game and start winning new clients.
Let’s talk about traditional vs. digital funnels, funnel anatomy, and everything you need to know to build your digital marketing funnel.
If you can’t evaluate your goals—in publishers’ case, user loyalty—you’re essentially driving blind. To clarify, we’re breaking down this issue further.