As content demand increases, so does the need for executive representative. A Chief Content Officer, used to be an unheard of job title - but not today.
There are some content discovery campaign mistakes we see advertisers make over and over again. Sean Survodel shares some of the worst from 2016.
Recent data shows video budgets shrinking, but an interest in video growing. Taboola's VP of Video discusses the latest video marketing budget trends.
Several content marketing trends are being amplified by pundits in the industry - but not all of them will stick. These will be a total flop.
These three marketing trends aren't just about content, but how 2017 content consumption changes your relationship with your readers.
With November fast approaching, political campaigns need to start thinking about how they’re going to implement a content strategy leading up to election day. Political advertising is often associated with the 30-second TV spots many of us have already grown sick of, digital content gives candidates and interest groups a chance to interact with voters […]
As the digital media landscape grows and evolves, more and more marketers are putting emphasis on targeting. Of course this makes sense. If internet advertising is the wild west, targeting is a great Sheriff to keep your numbers and metrics in check. That being said – targeting can often be flawed. Say you’re a company […]
It may not seem like it, but the holidays are closer than you think! One of the most common mistakes marketers make is waiting until the last minute to get their holiday content strategy together. Q4 is just around the corner, and the sooner you have a plan in place, the more you’ll be able […]
In recent years, content discovery has powered successful marketing campaigns for companies of all sizes, driving a variety of goals throughout the customer funnel for both emerging and established brands, from awareness to consideration to purchase. But launching your first campaign on the world’s largest discovery platform can also involve a learning curve. Below are […]