Content Marketing

We’ll use two hypothetical clients—one in finance and one in fashion to help illustrate the various tactics and channels an inbound marketer might use.

You’ve got to have a plan for distribution. To help you start building one, here’s an overview of a few content distribution tools you might like to use.

Content marketing is the process of creating and delivering valuable content to your target customers. Our beginner’s guide will get you started.

We’ll break down what you can do today, and in the long-run, for the highest-impact use of your marketing budget to increase website traffic.

Content advertising is advertising your content. Yes, literally. You pay for exposure, or clicks. Here’s why to use it and how.

When the buyer’s journey works in your favor, it’s helpful to view them as progressing through the stages of knowing, then liking, then trusting your brand.

You’re far more likely to achieve success with content marketing if you have a documented content marketing strategy.

If the objective of your ads is to generate leads you need to focus your efforts on perfecting the page that visitors land on when they click. That is, you need to create landing pages that generate leads. In this post, I’m going to share best practices for writing and building a high converting landing page. But first… Landing pages vs. Homepages: What’s effective? First, understand your landing page should not be confused with your homepage. Don’t set up your campaign to (1) direct the visitor to your homepage or (2) to an alternate version of the company’s homepage (for tracking purposes). These approaches will likely kill your conversion. See, the job of the homepage is to present the company’s value proposition and help visitors find additional content. If you want your ads to produce conversions, you need to create a dedicated, standalone landing page. Visitors should immediately understand your […]

We recently spoke with several leading SME representatives about how they’re using content marketing to grow their businesses. Here’s what they said.

This post offers insights from Libris by Photoshelter and Contently on visual content and storytelling, as well from a recent panel discussion on the topic.