You can call the people who follow your brand’s social media feeds “fans” or “friends” if you want, but in all likelihood, the majority of them are, at best, casual acquaintances. They’re unlikely to see your messages or come when you call. The people who actually want to know what’s happening with your company and the products it offers are on your email list—which most often directly relates to your content marketing efforts. Is email marketing a high priority at your company? It should be. Here’s why: Most used channel—By the end of 2019, the number of worldwide email users will increase to over 2.9 billion. Over one-third of the worldwide population will be using email by year-end 2019. (Source) Ownership—Email is entirely permission-based. You send messages to people who have given you permission to do so, and are therefore more receptive to your messages. Unlike social media channels as […]
![Technology Marketers Achieve Increased Success with Content Marketing [Research]](https://blog.taboola.com/wp-content/uploads/2018/04/technology-marketing-thumbnail.jpg)
Technology marketers, take a bow. Your numbers look impressive—based on the 2018 Technology Content Marketing report from CMI, MarketingProfs and IDG).
Digital technology has been the greatest change agent of our time. There’s not much it hasn’t touched, agencies and agency marketing included.
![Social Media Sharing is Down, What’s Up? [Industry Research]](https://blog.taboola.com/wp-content/uploads/2018/04/social-sharing-thumbnail.jpg)
Buzzsumo’s report is full of insights, but its main bullet is that engagement across social networks for publishers and marketers has nose-dived since 2015.
We’re doing a deeper dive on seven types of top of the funnel content worthy of bumping with advertising dollars in native advertising.
Chad Pollitt, one of the world’s foremost experts on the topic, help clarify a number of issues around the state of content and native advertising today.
Here are a few tips to help you ensure every content marketing effort you’re making is meaningful and will drive growth fast.
A content distribution workflow can almost guarantee the accuracy of your campaign. An easy to manage, monitor and track campaign will get you results.
We partnered with Venngage to bring you the best advice on infographic distribution. Here’s a quick rundown of how you can create and promote infographics.
Native ads are supporting content in South East Asia. By 2021,it’s expected to be nearly 3/4 of all online ad spend, with Asia-Pacific taking the lead.