It may not seem like it, but the holidays are closer than you think! One of the most common mistakes marketers make is waiting until the last minute to get their holiday content strategy together. Q4 is just around the corner, and the sooner you have a plan in place, the more you’ll be able to get out of your holiday content. If you want to build a good strategy to make the most of the season, there’s no time like now to start. We’ve put together a step-by-step guide for brainstorming and creating holiday content that will help you engage with your customers and sell. Start Early Don’t just publish content a week before a holiday hits and hope for the best. People start planning their holidays early, so you should think about publishing your content a bit early as well. Pinpoint Your Audience Who do you want to […]
In recent years, content discovery has powered successful marketing campaigns for companies of all sizes, driving a variety of goals throughout the customer funnel for both emerging and established brands, from awareness to consideration to purchase. But launching your first campaign on the world’s largest discovery platform can also involve a learning curve. Below are a few of the common hurdles marketers may face when first setting up a campaign with Taboola, along with tips for how to correct those missteps and see immediate results. My Campaign aren’t Receiving Enough Clicks Taboola operates on a cost-per-click (CPC) model, ensuring that our marketing partners only pay if a user actively chooses to engage with their piece of content. In order to make sure that your campaign is competitive and receives enough initial impressions across the network, it’s important to follow our recommended CPC, make sure your content is safe for all […]
Data is the primary attribute that separates digital media from other marketing channels. While traditional media leave marketers relatively in the dark when it comes to advertising performance, a digital content marketing campaign allows brands and agencies to learn which customers saw their content and how they interacted with it. With all of this information at their fingertips, digital marketers have the unique opportunity to not only optimize content creation and distribution for the best results, but also to personalize their campaigns based on the wants and needs of individual users. Here are a few pointers for using data and personalization to improve every aspect of your content campaign, from beginning to end. Ideation: Let Customer Data Tell You What Topics Your Content Should Cover There’s no longer a reason for marketers to merely guess what topics their target audiences are interested in. As LUMA Partners put it in its […]
How are the world’s leading brands are thinking about content marketing? we hosted a roundtable; “Getting Your Brand Discovered.”
One of the best ways to make your marketing campaign pop is to include content created by customers, whether it’s a tweet praising your company, an attractive Instagram photo featuring your product, or a positive review on someone’s personal blog. Not only does user-generated content (UGC) save money that you would have otherwise spent to create your own assets, but it also lends your brand the authenticity that comes with an outside perspective. In fact, according to research from Crowdtap, Millennials find user-generated content to be 50% more trustworthy than other forms of media. However, those planning to integrate UGC into their content strategies need to know how to find the right content, as well as how to use it to build relationships with customers. Here are some tips for doing just that. Find relevant content by searching popular hashtags and inviting people to engage with you. No matter […]
According to ad legend David Oglivy, five times as many people are likely to read the headline of an article or advert than the content it introduces.
Content marketing tips for engaging with your current customer base and paid channels for engaging new customers. Here are some of our tips.
The first step to understanding Millennials, and what drives their content consumption and buying decisions, is to throw assumptions out. Here are our tips.
Despite the rising influence of social media platforms and messaging services, email has maintained its position as a primary online communication method, and many of us struggle to keep up with the ongoing flow of new messages in our inbox each day. Boomerang for Gmail, a popular browser extension for Chrome, Firefox and Safari, has earned a wide and reputable following for helping people better manage this problem. Notable features include the “send later” button, snooze messages, read receipts and more. Following its early launch in 2010, word of mouth played a big role in growing Boomerang’s user base, with fans recommending the product to friends and colleagues that shared similar headaches over managing their daily email flow. Search and referral channels also proved successful in recommending Boomerang to audiences that were actively seeking out email productivity “hacks.” More recently, as Boomerang continues to ramp up its user acquisition strategy, […]
The holiday season is crunch time for consumer brands. With the average American set to spend more than $800 on holiday-related items this year, there’s a lot at stake for marketers as they attempt to grab people’s attention — and hopefully, part of their spending budgets — between Thanksgiving and New Year’s Day. Given that the holiday season is also a busy time for your customers, marketers must be strategic in how they attempt to engage their audiences. Timely content, delivered to the right audience at the right time, can be just the boost you need to raise awareness, sell more online products, and make this crucial shopping season a success. With that in mind, here are our five tips for crafting the most effective holiday content marketing campaigns: 1. Start with your customers’ holiday needs — then go from there. One of the nice things about the holiday rush […]