Content Marketing

When the buyer’s journey works in your favor, it’s helpful to view them as progressing through the stages of knowing, then liking, then trusting your brand.

You’re far more likely to achieve success with content marketing if you have a documented content marketing strategy.

Modern marketers populate the web with millions of blog posts every day in the interest of getting discovered via search, and it might be doing squat.

Artificial intelligence (AI) as it applies to marketing, as told by Paul Roetzer of the Marketing Artificial Intelligence Institute.

If you sometimes come across digital media terms that sound unfamiliar or confusing, you’ll find the glossary below a helpful resource.

We recently spoke with several leading SME representatives about how they’re using content marketing to grow their businesses. Here’s what they said.

Consumers are spending tons of time online, much of which is spent on feeds. Surprisingly, the unit bias and M&Ms have a lot to do with it.

There are plenty image and media site options available, from free stock image sites to stock video sites, to meet all of your digital ad campaign needs.

You can call the people who follow your brand’s social media feeds “fans” or “friends” if you want, but in all likelihood, the majority of them are, at best, casual acquaintances. They’re unlikely to see your messages or come when you call. The people who actually want to know what’s happening with your company and the products it offers are on your email list—which most often directly relates to your content marketing efforts. Is email marketing a high priority at your company? It should be. Here’s why: Most used channel—By the end of 2019, the number of worldwide email users will increase to over 2.9 billion. Over one-third of the worldwide population will be using email by year-end 2019. (Source) Ownership—Email is entirely permission-based. You send messages to people who have given you permission to do so, and are therefore more receptive to your messages. Unlike social media channels as […]

Technology marketers, take a bow. Your numbers look impressive—based on the 2018 Technology Content Marketing report from CMI, MarketingProfs and IDG).