Data is the primary attribute that separates digital media from other marketing channels. While traditional media leave marketers relatively in the dark when it comes to advertising performance, a digital content marketing campaign allows brands and agencies to learn which customers saw their content and how they interacted with it. With all of this information […]
How are the world’s leading brands are thinking about content marketing? we hosted a roundtable; “Getting Your Brand Discovered.”
One of the best ways to make your marketing campaign pop is to include content created by customers, whether it’s a tweet praising your company, an attractive Instagram photo featuring your product, or a positive review on someone’s personal blog. Not only does user-generated content (UGC) save money that you would have otherwise spent […]
The first step to understanding Millennials, and what drives their content consumption and buying decisions, is to throw assumptions out. Here are our tips.
Despite the rising influence of social media platforms and messaging services, email has maintained its position as a primary online communication method, and many of us struggle to keep up with the ongoing flow of new messages in our inbox each day. Boomerang for Gmail, a popular browser extension for Chrome, Firefox and Safari, has […]
The holiday season is crunch time for consumer brands. With the average American set to spend more than $800 on holiday-related items this year, there’s a lot at stake for marketers as they attempt to grab people’s attention — and hopefully, part of their spending budgets — between Thanksgiving and New Year’s Day. Given that […]
Pioneering a new product concept from scratch is a feat unto itself, but promoting it post-launch poses its own set of challenges. Paid search promotions work well for products or services that consumers are explicitly seeking out, but what if the company’s new offering is something that no one has seen before? Flintobox is a […]
It’s well-known, that the competition to reach audiences in the digital universe is fierce. How do you make the most out of your limited advertising in a competitive traffic acquisition space? The answer is simple: get people to share your content. Build “buzz” into your PR, promotions, and distribution strategy. Let’s start with some simple […]