- Taboola Blog
- Content Marketing
Business blogging needs to mature—those who fail to learn from history are doomed to repeat it, or worse, not realize they need to grow.
As content demand increases, so does the need for executive representative. A Chief Content Officer, used to be an unheard of job title – but not today.
There are some content discovery campaign mistakes we see advertisers make over and over again. Sean Survodel shares some of the worst from 2016.
Recent data shows video budgets shrinking, but an interest in video growing. Taboola’s VP of Video discusses the latest video marketing budget trends.
Several content marketing trends are being amplified by pundits in the industry – but not all of them will stick. These will be a total flop.
These three marketing trends aren’t just about content, but how 2017 content consumption changes your relationship with your readers.
With November fast approaching, political campaigns need to start thinking about how they’re going to implement a content strategy leading up to election day. Political advertising is often associated with the 30-second TV spots many of us have already grown sick of, digital content gives candidates and interest groups a chance to interact with voters in a completely different environment. Rather than blasting people with a message they’re not interested in during the commercial breaks, content discovery allows campaigns to build trust with their audience by giving them useful information they can choose to engage with and consume at their leisure. In addition, the digital ecosystem provides measurement, personalization and content creation tools that simply aren’t available in the slow-moving world of traditional media. With this in mind, here are three ways political campaigns can turn content marketing into their secret weapon this fall: Use digital measurement to optimize for […]
As the digital media landscape grows and evolves, more and more marketers are putting emphasis on targeting. Of course this makes sense. If internet advertising is the wild west, targeting is a great Sheriff to keep your numbers and metrics in check. That being said – targeting can often be flawed. Say you’re a company selling baby products. Perhaps you’d target married women ages 25-35, as they’re likely to have children. But how many grandmothers, fathers, and single mothers are you missing out on? This is a simplified example, but regardless of your particular business, there’s a good chance you’re letting a percentage of your audience fall through the cracks. Let Users Opt-In to Your Message This is where content marketing, and more specifically content discovery, can play an important role in your efforts. By putting your value proposition out into the world, users can opt-in and self-select merely by […]