All Stories
Events Roundup (10/12 – 10/16): Taboola Visits AdTech London, Portada’s Advertising and Media Forum, & More
At Taboola, we think every day should be a day to explore the world – whether outside or online – because you never know when you’ll discover something new. So, it should be no surprise that we wanted to acknowledge today’s official public holiday in Canada: Discovery Day. Canada’s Discovery Day was established to honor the anniversary of the discovery of gold on August 16,1896. The shiny precious metal was found in the Klondike region of the Yukon and the event marked the beginning of the Klondike Gold Rush, prompting enthusiastic miners from Seattle and San Francisco to join the search. As you might have already guessed, “Discovery Day” is celebrated in several other parts of the world, signifying a variety of different events and sightings. These areas include The Bahamas (commemorating Christopher Columbus’ discovery of the New World in 1492), Brazil (in honor of Pedro Alvares Cabral who […]
Though it is a comparative newcomer to the advertising landscape, native advertising has come to occupy a significant portion of the conversation surrounding digital marketing. Stellar examples of native ads in BuzzFeed and The New York Times have received a great deal of attention, and last year, John Oliver dedicated a lengthy (if cynical) segment of Last Week Tonight to the topic. In each instance, native advertising is discussed as something new. But while the name itself is only a few years old, native advertising actually has a history dating back almost a century—or longer. Native’s Predecessors: Advertorials and Branded Entertainment The precedent for native was first established in the form of print advertorials, which were sufficiently common by 1917 that a nationally syndicated column spoke out against “the paid write-up.” But the practice gained traction—and acceptance. In 1927, for example, the Honolulu Advertiser ran an eighty-page advertorial, sponsored by […]
Taboola founder and CEO, Adam Singolda, sat down with Fox News Reporter Jo Ling Kent for the latest episode in her podcast series Fast Forward.
As Mother’s Day approaches, we thought it was prime time to take a closer look at what makes moms tick (Hint: It’s not just baby content) and how marketers can connect with (and convert) this highly-sought after target audience. Here are 5 things to consider when creating content for today’s digitally savvy modern moms: Move beyond desktops. According to the IAB 2015 State of Modern Motherhood report, 90% of millennial moms own smartphones as opposed to only 65% in 2012, and 57% of millennial moms own tablets versus 29% in 2012. Beyond ownership, the amount of time moms spend consuming content is higher than one might imagine. A recent study conducted by AOL and Insights Now found that moms with younger children spend 22% more time on their smartphones every month than the average millennial. To maximize your brand’s exposure to this target audience, ensure your content is easily […]
In case you missed our mobilegeddon webinar, we created a full recap for you. Check out the highlights and find out what you need to know about mobile.
What should I pack in my labor and delivery bag? Are baby pacifiers dangerous? How can I stop my kids from fighting? These are just some of the numerous questions swimming through the brains of both moms and dads that Bundoo, a unique parenting website, tackles. Part medical advice/ part community, Bundoo has successfully created a new, comprehensive digital hub for parents and childcare professionals to connect, share, and learn. Bundoo helps attract readers to their website via Taboola’s content discovery platform which shares their high-quality content with parents across a network of premium websites. “In comparison with other advertising platforms we use to promote Bundoo content, Taboola’s traffic quality wins,” says Stephanie Winans, COO at Bundoo. “With a bounce rate 22% lower than other content discovery platforms, more time on site and pages per visit, our visitors from Taboola are some of our most engaged.” Headlines like “Birth Order: Character […]
Using a content discovery platform can help you optimize and distribute your content. Follow these eight steps to make sure you pick the right partner.
Peanut butter is to jelly as crackers are to… CHEESE! With that obvious pairing in mind, a few snack cracker experts went on a mission to “spread” their wealth of information about cheese to the world. See what I did there? Enter “CheeseRank,” a website dedicated to all things queso. Like bacon, cheese is generally loved by most and some people even crave cheese products to the point of obsession. Mac ‘n’ cheese, fried cheese, cheese crumble… how can you go wrong with anything oozing of cheese? As CheeseRank so eloquently professes, “a world without cheese is a very dark and disturbing place.” CheeseRank is currently sharing its valuable content across the Web via Taboola. Headlines such as “The Best Thing Since the French Kiss,” “Dear Bacon, Your Move,” and “3 Things You Didn’t Know About Storing Cheese” engage users to connect with content that is both educational and… well, cheesy! CheeseRank’s content […]
“Native advertising” has been a buzzword for over a year, as journalists, marketers, agencies, and publishers continue to be mesmerized by its power to drive brand awareness and engagement. So, we decided to ask a couple of experts in the publishing industry for their take on native advertising.