Last week, Taboolars were busy attending industry events around the globe, from New York City to Mexico City and London. Below is a brief recap of each event, along with photos and a special video (in French) with coverage from September’s Paris Retail Week 2015. Ad: Tech 2015 (London) As data, content, and technology merge closer than they ever have before, this year’s Ad:Tech conference in London brought together leading experts from advertising and technology sectors to discuss the challenges, trends, and opportunities facing the marketing industry as a whole. Over 300 brands, agencies and media owners were present for compelling keynotes and panel discussions. Taboola was on hand at Stand #314 with the ever-so-popular Zoltar to help engage visitors and predict the future. The classic animatronic fortune teller machine found in arcades became famous in the 1988 film, Big, starring Tom Hanks, and remains an iconic piece of movie history today. Content Rising […]
In honor of our upcoming joint webinar with content specialists Influence & Co., we’ve created a fun, interactive crossword puzzle about all things content marketing. Use the clues below the squares to complete the puzzle. Stay tuned because we’ll publish the answers next week. To learn how your company can start seeing ROI and actually profit from your content efforts, join our webinar: “How To Create a Content Marketing Machine that Works” on Wednesday, August 26th at 11:00am EDT.
At Taboola, we think every day should be a day to explore the world – whether outside or online – because you never know when you’ll discover something new. So, it should be no surprise that we wanted to acknowledge today’s official public holiday in Canada: Discovery Day. Canada’s Discovery Day was established to honor the anniversary of the discovery of gold on August 16,1896. The shiny precious metal was found in the Klondike region of the Yukon and the event marked the beginning of the Klondike Gold Rush, prompting enthusiastic miners from Seattle and San Francisco to join the search. As you might have already guessed, “Discovery Day” is celebrated in several other parts of the world, signifying a variety of different events and sightings. These areas include The Bahamas (commemorating Christopher Columbus’ discovery of the New World in 1492), Brazil (in honor of Pedro Alvares Cabral who […]
Though it is a comparative newcomer to the advertising landscape, native advertising has come to occupy a significant portion of the conversation surrounding digital marketing. Stellar examples of native ads in BuzzFeed and The New York Times have received a great deal of attention, and last year, John Oliver dedicated a lengthy (if cynical) segment of Last Week Tonight to the topic. In each instance, native advertising is discussed as something new. But while the name itself is only a few years old, native advertising actually has a history dating back almost a century—or longer. Native’s Predecessors: Advertorials and Branded Entertainment The precedent for native was first established in the form of print advertorials, which were sufficiently common by 1917 that a nationally syndicated column spoke out against “the paid write-up.” But the practice gained traction—and acceptance. In 1927, for example, the Honolulu Advertiser ran an eighty-page advertorial, sponsored by […]
Have you joined the podcast revolution? We have. This week, Taboola founder and CEO, Adam Singolda, sat down with Fox News Reporter Jo Ling Kent for the latest episode in her podcast series Fast Forward. Each week, Fast Forward features movers and shakers from across the tech and media landscape to showcase innovative ideas and how they are shaping our future. In the podcast’s ninth episode, Jo asks Adam what inspired him to start Taboola and how the company has achieved success. You can listen to the entire interview in full by clicking below.
As Mother’s Day approaches, we thought it was prime time to take a closer look at what makes moms tick (Hint: It’s not just baby content) and how marketers can connect with (and convert) this highly-sought after target audience. Here are 5 things to consider when creating content for today’s digitally savvy modern moms: Move beyond desktops. According to the IAB 2015 State of Modern Motherhood report, 90% of millennial moms own smartphones as opposed to only 65% in 2012, and 57% of millennial moms own tablets versus 29% in 2012. Beyond ownership, the amount of time moms spend consuming content is higher than one might imagine. A recent study conducted by AOL and Insights Now found that moms with younger children spend 22% more time on their smartphones every month than the average millennial. To maximize your brand’s exposure to this target audience, ensure your content is easily […]
Thank you to everyone who joined our webinar with Tim Ruder and Chris Muller last Thursday to talk about mobile discovery and the upcoming Google mobile-friendly algorithm update. That update, scheduled to roll out beginning April 21, represents a dramatic change in mobile search results that we hope you are well positioned to handle. In case you weren’t able to attend, you can watch the full video of our discussion below and view the slide deck here: You asked a number of great questions during and after the webinar and we thought it would be worth highlighting some of the most popular ones here: You mentioned that web pages need to load as fast as 1 second for mobile users. Can you elaborate on that a little more? The one-second recommendation comes from Google’s blog post Making Smartphone Sites Load Fast, and is reiterated in the help file Mobile Analysis […]
What should I pack in my labor and delivery bag? Are baby pacifiers dangerous? How can I stop my kids from fighting? These are just some of the numerous questions swimming through the brains of both moms and dads that Bundoo, a unique parenting website, tackles. Part medical advice/ part community, Bundoo has successfully created a new, comprehensive digital hub for parents and childcare professionals to connect, share, and learn. Bundoo helps attract readers to their website via Taboola’s content discovery platform which shares their high-quality content with parents across a network of premium websites. “In comparison with other advertising platforms we use to promote Bundoo content, Taboola’s traffic quality wins,” says Stephanie Winans, COO at Bundoo. “With a bounce rate 22% lower than other content discovery platforms, more time on site and pages per visit, our visitors from Taboola are some of our most engaged.” Headlines like “Birth Order: Character […]
You’ve created the most spectacular, engaging content in the world and you just know it will resonate with your target audience, but how do you reach those people? “If you build it, they will come” just doesn’t apply to content marketing. Publishing content is simply not enough to attract the right people to consume your content and hopefully take action. If you’re like the millions of marketers out there who are rethinking their advertising strategies, then you’re contemplating whether or not to work with a content discovery platform. The question is: With the array of choices on the market, how do you best select a platform that will help you achieve your goals? In our recently published Content Discovery Guide, we created a checklist of key aspects you should consider when choosing a content discovery solution. Quality of Publisher Network – Where exactly does the recommendation widget appear? Do the […]
Peanut butter is to jelly as crackers are to… CHEESE! With that obvious pairing in mind, a few snack cracker experts went on a mission to “spread” their wealth of information about cheese to the world. See what I did there? Enter “CheeseRank,” a website dedicated to all things queso. Like bacon, cheese is generally loved by most and some people even crave cheese products to the point of obsession. Mac ‘n’ cheese, fried cheese, cheese crumble… how can you go wrong with anything oozing of cheese? As CheeseRank so eloquently professes, “a world without cheese is a very dark and disturbing place.” CheeseRank is currently sharing its valuable content across the Web via Taboola. Headlines such as “The Best Thing Since the French Kiss,” “Dear Bacon, Your Move,” and “3 Things You Didn’t Know About Storing Cheese” engage users to connect with content that is both educational and… well, cheesy! CheeseRank’s content […]