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This holiday season, we’ve taken a deep dive into the planning and executing on digital marketing campaigns for the education industry.
Beauty and Fashion marketers, check out these data-driven insights to back your targeting strategy and creative process this holiday season.
A recent survey run by IAB found that six-second ads were the top format for marketers today. Here’s what IAB Brand Direct Summit panelists had to say.
The good news, there’s definitely been progress of late. Industry leaders speak on three important steps to achieving true programmatic transparency.
Business and technology products aren’t always the easiest to market. We know the right time, place, and creative trends to make your digital campaign soar.
We sat down with Jill Orr, COO of Eyeota to discuss what’s relevant for advertisers when considering third-party data solutions.
The truth that made popular video brands successful is simultaneously the one truth many video marketers today are ignoring.
Conversations about video advertising reverberated throughout Adweek. Here’s what our CEO, Snap, Twitter and Blue449 had to say.
Goal-oriented users are what you tend to focus on when you optimize for search. The explorers are a bit tougher—here’s who to focus on.
Mirko Caspar, Co-CEO of Mister Spex, on their digital strategy, and how they’ve disrupted eyewear by placing the customer at the center of that strategy.