All Stories

1 November 2017

Taboola Creative Strategist Rachel Zalta takes a psychological dive into two types of video consumers—those goal-oriented, and those in exploration mode.

13 October 2017

We know how to make the perfect content discovery video. Tatjana Biallas, taboola video expert gives tips for creating a video that will be successful.

28 September 2017

We spoke with Tatjana Biallas, Media Sales Director for DACH and video maven. She spoke at dmexco about video discovery—and why brands should care.

20 September 2017

Our CEO participated in a dmexco panel, and despite some negativity about the challenges that the industry faces, is optimistic.

4 September 2017

For content consistency—a flow of relevant, informative, useful and just-salesy-enough content to build trust, you’ve got to stick with these practices.

31 August 2017

As online publishers juggle revenue per mille (RPM) and user experience, sponsored content strikes the right balance. Here’s the value as we see it.

21 August 2017

If you’re using an advertising technology platform, you should know: the use of mobile devices topped desktop use back in 2016.

14 August 2017

The good news—your Taboola budget is fully in your control. Our customers only pay when people click on their ads and reach the advertiser’s website.

10 August 2017

Audience engagement is a top priority for publishers, and they’re preparing for the next generation today.

3 August 2017

This is a collection of advice from successful professionals, agencies and analyst groups for media buyers looking to make a splash in their industry.

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