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How are the world’s leading brands are thinking about content marketing? we hosted a roundtable; “Getting Your Brand Discovered.”
In the past year, we have seen content consumption on smartphone increase by 43 percent across Taboola’s network. In the next months we anticipate a further increase in mobile consumption, and a passing of the 50 percent mark. The world is going (or has gone) mobile, which is why we decided to share some of […]
In today’s digital age, building and sustaining a brand’s customer base online continues to be a formidable challenge for many companies regardless of their size. Brands are slowly but surely moving in the direction of becoming stand-alone publishers, producing high-quality content to engage, educate, and even entertain users in the hopes that they will consider […]
As e-commerce rapidly becomes a booming trend in India, brands are beginning to shift their marketing efforts from traditional print and TV advertising to content marketing in the hopes of reaching consumers, driving traffic, and boosting sales.
9/05/13
Starting with the early days of the web, articles featured on a publisher site were handpicked by editors
I was invited to moderate a panel this week at Brightcove PLAY, an annual event with some great panelists
We are editing some great material we have from our first #TaboolaTalks event
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