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Videos supplement the user experience, rather than disrupt it—native video has many benefits for the exhausted playbook of in-stream.
Compliance with the GDPR is no exception to our dedication to users, and we’re committed to ensuring that our services comply with the GDPR by May 25, 2018.
We’re proud to be part of the ads.txt initiative from IAB, as it aligns with our goals for transparency and a safe ecosystem for branded content.
For content consistency—a flow of relevant, informative, useful and just-salesy-enough content to build trust, you’ve got to stick with these practices.
As online publishers juggle revenue per mille (RPM) and user experience, sponsored content strikes the right balance. Here’s the value as we see it.
Advertisers can now run retargeting campaigns themselves. Taboola customers have proven its value—particularly when aiming to increase conversions.
Dmexco is right around the corner—we’ve got tips from Taboolars on how you can make the most of your trip.
Our recently-announced partnership with Getty Images streamlines creative testing for marketers and makes A/B testing easy.
In real-time, we started seeing that over half of all readers online were reading about the eclipse, which was more than Donald Trump articles.
If you’re using an advertising technology platform, you should know: the use of mobile devices topped desktop use back in 2016.