We’ll be at dmexco and We Have Some Tips for You

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Dmexco is right around the corner—it’s the industry platform for innovation and community in a the digital economy, and media, brands and leaders all around the globe are preparing for their attendance.

We’ll be at dmexco with some of our top Taboolars—movers and shakers that will be at the center of it all, chatting within the industry about some hot topics like video, fake news and the future of content discovery in the digital economy.

This year, dmexco is ‘Lightening the Age of Transformation,’ and attendees need to be on top of their game when it comes to their own transformation on how to get the most out of their attendance.

How our movers and shakers are preparing.

If you’re going to be spending two days at the center of innovation and creativity in Europe, you’ll be overwhelmed by the number of activities, valuable networking opportunities and influx of creative information.

Jon Westnedge, Managing Director of France and DACH for Taboola, is excited to announce some stuff we’ve had up our sleeves:

dmexco tips jon westnedge

“This year, we’ll see the efforts of our worldwide growth in the size of our presence at the show—our booth size has already tripled.

We’re excited to network in the DACH region, which has grown immensely for us over this past year. Look out for a number of key announcements that we’ll be revealing on site!” – Jon Westnedge

Harry Levy, Country Manager for France, Belgium, Luxembourg at Taboola, is excited about the attendee list, and the people he’s going to get to meet:

taboola harry levy

“dmexco is for two days the center of the world. International companies from around the globe will meet German, French, Spanish, English, American clients and partners there.

It’s amazing to see such a high quality crowd from all over the world, gathered around business and adtech.” – Harry Levy

 

Darren Elliott, Sales Director for the UK at Taboola, is preparing tactically to meet as many new people as possible:

dmexco tips darren eliott

“I start preparing for dmexco in July. With only two days, a lot of calendars fill extremely quickly.

A lot of major agency groups have their own meeting areas which are free to roam and I always meet fascinating people there. Some additional practical advice—don’t overdo the first night parties, the second day is usually exhausting!” – Darren Elliott

Anoushka Wunsch, Media Account Director for DACH at Taboola, is looking forward to reconnecting in person with some clients she hasn’t seen in a while:

dmexco tips Anoushka

“Dmexco is like a reunion for the digital industry. It can be stressful, but there is so much valuable conversation and loads of fun!

Dmexco is a great event to catch up with all your clients, and also enjoy a good party with them.” – Anoushka Wunsch

 

We plan on making a big splash at dmexco—but it won’t be all announcements and meetings—the conference is known for its great content.

Discover Industry Trends Leaders are Talking About.

dmexco tips

We’ll be talking about some of the hottest industry topics at dmexco, including the industry shift toward video and the chatter surrounding fake news. Join us for the networking and innovative ideas, and don’t forget to stop by for a drink!

WTF is Video Discovery?!?

Join Tatjana Biallas, Media Sales Director DACH for Taboola, from 10:00 am to 10:45 am on Wednesday, September 13th in seminar room six.

She’ll be talking about video discovery, and the mindset of a video viewer at the end of an article. We’ll dive into the basics, share best practices for success, and highlight brands that have seen tangible brand uplift. Drop us your information—we’d love to know if you’re joining!

Culture Shock—Darknet, Fake News, Chatbots

Our CEO, Adam Singolda, is joining a panel on the culture shock surrounding machine communications from 1:20 pm to 1:55 pm, on Wednesday the 13th in the Experience Hall.

He’ll be talking about the dark net, fake news, and chatbots—specifically how new behaviors and machine communication change the way we communicate in future. Other panelists include Will McInnes, the CMO Brandwatch; Jamie Angus, Deputy Director for BBC World Service Group; and Daryl Lee, Global Chief Executive Officer of UM at McCann Worldwide. Find out more here!

It’s time to start a revolution in audience data.

We’re hosting a special event at our booth about audience data on Wednesday from 2:00 pm to 2:30 pm in Hall 6, booth A51.

The process for buying data on the open web is a bit outdated. Understanding targeting, spend and value is difficult if you don’t know how to experiment with new segments.

There is a treasure trove of third-party data out there that can make your campaigns more successful, and we’re talking about how to find the right audiences, your ideal data exchange and much more. Sign up ahead of time on our events page.

Taboola Happy Hour

Finally, we cordially invite you to join us for a cold one at our booth for a Taboola Happy Hour, from 4:30 pm to 6:30 pm on Wednesday, September 13th in Hall 6, booth A51.

Sign up here to let us know you’re coming!

Taboola is the world’s leading content discovery platform, serving 360B recommendations to over 1B unique visitors each month on the web’s most innovative publisher sites. To learn more about how Taboola can help you, contact us or start your campaign today.

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