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As online publishers juggle revenue per mille (RPM) and user experience, sponsored content strikes the right balance. Here’s the value as we see it.
Advertisers can now run retargeting campaigns themselves. Taboola customers have proven its value—particularly when aiming to increase conversions.
Dmexco is right around the corner—we’ve got tips from Taboolars on how you can make the most of your trip.
Our recently-announced partnership with Getty Images streamlines creative testing for marketers and makes A/B testing easy.
In real-time, we started seeing that over half of all readers online were reading about the eclipse, which was more than Donald Trump articles.
If you’re using an advertising technology platform, you should know: the use of mobile devices topped desktop use back in 2016.
Don’t worry, we’re not going ask you to work more hours or hire more people. Instead, you can use these tips to improve your content production.
Taboola turned out to be one of the most lucrative channels for Kueez’s main measurements of success—user acquisition, pages per session and bounce rate.
The good news—your Taboola budget is fully in your control. Our customers only pay when people click on their ads and reach the advertiser’s website.
Audience engagement is a top priority for publishers, and they’re preparing for the next generation today.