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In real-time, we started seeing that over half of all readers online were reading about the eclipse, which was more than Donald Trump articles.
If you’re using an advertising technology platform, you should know: the use of mobile devices topped desktop use back in 2016.
Don’t worry, we’re not going ask you to work more hours or hire more people. Instead, you can use these tips to improve your content production.
Taboola turned out to be one of the most lucrative channels for Kueez’s main measurements of success—user acquisition, pages per session and bounce rate.
The good news—your Taboola budget is fully in your control. Our customers only pay when people click on their ads and reach the advertiser’s website.
Audience engagement is a top priority for publishers, and they’re preparing for the next generation today.
We’re excited to announce our partnership with AdRoll, a performance marketing platform that works with over 35,000 clients worldwide.
This is a collection of advice from successful professionals, agencies and analyst groups for media buyers looking to make a splash in their industry.
Native advertising revenue is growing. According to a recent study by the Business Insider Intelligence and the IAB, native display ad spending has soared.
We know of some surprising content bedfellows. You might assume a reader of a finance related article will be interested in browsing stocks, but maybe not.