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we’ve done a lot to prepare for GDPR working closely with our publisher, advertiser, and data partners, and collaborating with others in the industry.
Despite the finance marketer’s strength in the market and their willingness to dive into new channels, there are a couple of areas where they could improve.
Technology marketers, take a bow. Your numbers look impressive—based on the 2018 Technology Content Marketing report from CMI, MarketingProfs and IDG).
The IAB-backed ads.txt initiative is important, and it’s one that we’ve been supportive of from the beginning—it brings transparency to an otherwise difficult to navigate marketplace by allowing publishers the ability to publicly authorize digital sellers on their site.
We’re diving into global insights for building the best creatives for your digital campaigns this Mother’s Day and Father’s Day.
We’re breaking down opportunity for finance advertisers from every corner of the industry; including trends from mortgage lenders, banks, fintech and more.
Digital technology has been the greatest change agent of our time. There’s not much it hasn’t touched, agencies and agency marketing included.
Buzzsumo’s report is full of insights, but its main bullet is that engagement across social networks for publishers and marketers has nose-dived since 2015.
Have you ever watched a hitchcock movie? He’s known for suspense, and marketers can learn from how he incites action in his viewers.
Marketers can learn from different types of suspenseful events and how they each can make a native video better, and incite action in viewers.