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It’s important to understand what native advertising and branded content are, how they differ, and when to use each one to meet your goals.
Consumer companies, including the industry’s favorite duopoly, rightfully put consumers first. But Facebook and Google too often forget about publishers, their partners on the open web.
The UK’s Auto industry was hit hard by the COVID-19 pandemic, with new car sales dropping 30% in 2020 — falling to the lowest level in nearly 30 years.
No matter what industry or niche you’re in, a podcast can provide extra value to your blog audience and help you reach new people.
Summit Media utilizes Taboola’s Newsroom solution for real-time data insights into content consumption across their network.
2020 and 2021 saw several record or near-record months for UK household savings growth: for example, in May 2020 alone, £26 billion was deposited.
Google launched AMP in 2015 to “dramatically improve the performance of the mobile web.” In short, this framework uses HTML code to create fast-loading mobile pages.
ClutchPoints is one of hundreds of publishers around the world who use Taboola Newsroom, our real-time audience analytics platform
Native advertising and sponsored content may seem similar, but they have important distinctions that marketers should know about.
This article highlights key landing page optimization case studies, tactics, and tools publishers can use to build more effective user experiences.