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Publishers around the world are seeing a boom in mobile web traffic, but meeting those users’ expectations once they arrive on-site remains an ongoing challenge. Earlier this year, when Google incorporated mobile responsiveness into its search rankings (see our “Mobilegeddon” post here), the average bounce rate for audiences using smartphones was close to 60 percent. […]
11/02/15
Last week, Taboolars across the globe donned costumes in the spirit of Halloween, in addition to attending their scheduled presentations and industry conferences. Below is a quick recap of each event, along with photos and relevant discussion from social media. Innovate:NY Workshop – Content For E-Commerce (New York) Taboola’s Senior Manager of Brand and Agency […]
10/29/15
This year was a tipping point for Taboola, with over half of our revenues now coming from mobile devices. Consumers around the world are spending more time on their smartphones, and in many emerging markets, these smaller screens are the only way that people access the web, presenting both new challenges and opportunities for our […]
10/26/15
In December of 2013, Taboola officially opened an office in Bangkok, Thailand with a mission to expand content discovery throughout the Asia-Pacific region. Almost 2 years later, we’ve had quite an exciting journey (see some of our recent partnerships with Baidu and Yahoo! Japan), and in our work with many local brands and publishers, it’s […]
10/26/15
Mobile needs to be a core part of every publisher’s strategy. Across the entire Taboola network, publishers are seeing more than half their traffic from smartphones and tablets— up from an average of 25% at the beginning of last year. While a responsive web design should be par for the course at this point, it […]
10/21/15
Programmatic sale of video advertising today is structured in a way that encourages a highly problematic form of “arbitrage.” Here is how it works: In display advertising, when you win an RTB auction, you commit to paying a price for that impression. That’s because display was built on a simple premise: You put in a […]
10/19/15
Last week, Taboolars were busy attending industry events around the globe, from New York City to Mexico City and London. Below is a brief recap of each event, along with photos and a special video (in French) with coverage from September’s Paris Retail Week 2015. Ad: Tech 2015 (London) As data, content, and technology merge closer […]
10/14/15
If you live in Europe, you probably already know that Euronews is the continent’s most-watched television news channel, as well as one of the most popular multilingual global news sites in the region. What you may not realize is that Euronews also boasts a major online video presence. Last year, the publisher announced a record […]
10/13/15
Sports fans are some of the most voracious consumers of digital content on the web today. Nielsen’s “Year in Sports Media Report,” published earlier this year, found that fans consume close to eight hours of sports-related content each week. These habits are particularly pronounced on mobile, where fans use sports-related apps twice as much as […]
10/12/15
Last week, Taboolars were on-site at industry events across both sides of the Atlantic, in New York City and Barcelona, Spain. Below is a quick recap of each event, along with photos and relevant discussion that each event inspired on social media. Argyle Forum: 2015 Leadership in Digital Marketing (New York) Taboola’s SVP of Business […]
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