All Stories

7/20/15
Summer 2015 brought Taboola’s New York office ten new interns, and we have since been fully immersed in the day-to-day life of full-time “Taboolars.” From digging up industry research for RFPs and prospective clients, to brainstorming alternative titles to articles, interns work with teams on both the publisher and media sides of Taboola’s business. In […]
7/01/15
Although publishing on the web is cheap and easy, high-quality content requires teams of writers and designers, and smart distribution strategies are crucial for ensuring that marketers make the most of their investment. In addition to crafting an array of digital media, including videos, infographics, and microsites, Chicago-based content marketing agency Imagination works with clients […]
  Conversion rates can fluctuate day-to-day for an array of unexpected reasons, but there are several tactics marketers can employ to significantly (and sometimes permanently) lower their cost-per-acquisition (CPA) on Taboola. By being more strategic about bidding, targeting, and testing, the below “hacks” can help optimize your campaigns to generate the most bang for your […]
6/25/15
Earlier this month, we announced Taboola® Native, the latest addition to Taboola’s discovery platform, and an extension of our long-standing mission to help publishers better monetize their sites and marketers reach high-quality audiences across the web. As more and more companies adopt content marketing strategies, Taboola Native gives brands a powerful new way to reach […]
6/18/15
The challenges of monetizing mobile web properties are well-documented.  Platform and device fragmentation have created an environment where an ad can look great on one phone, but terrible on another. Higher-res mobile ads may only load smoothly (or at all) if a device is connected to WiFi, and desktop-designed banner ads often cover mobile content […]
6/17/15
Though it is a comparative newcomer to the advertising landscape, native advertising has come to occupy a significant portion of the conversation surrounding digital marketing.  Stellar examples of native ads in BuzzFeed and The New York Times have received a great deal of attention, and last year, John Oliver dedicated a lengthy (if cynical) segment […]
Content marketing, and content discovery specifically, has gained popularity in recent years because it allows brands to speak to a wide audience that may not have found them otherwise. While a broad content strategy can bring in large amounts of users, it can work against companies that are prioritizing for conversion-related goals (e.g. purchase, subscriptions, […]
6/04/15
  When I first met with Jon Steinberg, we had a meaningful disagreement. But much like in life, that disagreement has evolved into an especially strong partnership (and friendship). I was already impressed by Jon’s previous work at BuzzFeed where he became known as the “Godfather of Native,” monetizing BuzzFeed without a single banner ad […]
6/03/15
Have you joined the podcast revolution? We have. This week, Taboola founder and CEO, Adam Singolda, sat down with Fox News Reporter Jo Ling Kent for the latest episode in her podcast series Fast Forward. Each week, Fast Forward features movers and shakers from across the tech and media landscape to showcase innovative ideas and […]
Given today’s fragmented web, it has never been more important to understand your audience. New social media platforms and device types mean that not all users want to interact with your content in the same way. Some are there to read articles and tweet about them, others to watch videos. Catering your on-site experience to […]
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