The evidence is clear: traditional forms of advertising aren’t as effective as they once were. Around 80% of US adults use at least one ad-blocking method, so if you’re using standard display ads, you’re probably not getting their attention. To reach your target audience, you need to incorporate a native advertising strategy into your overall marketing plan.
How much money did you spend last quarter, and how much of it did you earn back? Or, how much of it was impactful to the brand?
Which publications do you read? How often? How thoroughly? In what format? “Wait,” you say, “I consume most content on my phone and computer. I jump around like crazy.” It’s likely you’re loyal to very few publishers too.
Your business stands or falls by your success in bringing in new clients or sales, and that starts with leads. If you’re making your first steps in the world of online sales and lead generation, this guide will help you make sense of it all.
When building a fashion brand online, one of the most crucial aspects of increasing your audience and your sales is brand awareness. This doesn’t just mean creating an identity that consumers are aware of, but one that they want to engage with.
Today, there seems to be more places than ever where a company and a potential candidate can cross paths. From more traditional professional networking websites, to various social media, alumni events, and more, the opportunities for connection are boundless.
Let’s run through a checklist of important variables and qualities to consider when examining native advertising platforms.
First-time native advertisers are bound to take a DIY approach. They may struggle or may get no further than research. Here’s how to be there for them.
It’s no secret that most audiences no longer trust traditional forms of advertising. That’s why native ads are a better way to reach your target audience. Native advertising consists of ads that blend seamlessly into content, and the data shows they work.
When holiday shoppers finish buying gifts and planning parties, they look to spend on their next big investment: New Year’s resolutions. This is when brands and publishers can reach them.