All Stories

25 February 2019

Simply publishing pages doesn’t increase your chance of conversion. You must also make them relevant to the pre-click stage (search or display ad, email campaign, etc.).

21 February 2019

How can companies effectively build brand awareness? One obvious answer is advertising—here’s how positive emotion can help your video ads soar.

20 February 2019

Even if your business doesn’t directly pertain to the holiday, you can still join the fun with some eggcellent Easter campaigns.

15 February 2019

A ‘set it and forget it’ approach won’t help you get results. Campaign management is a process that is ongoing and never-ending.

11 February 2019

The 2018 edition of NAI’s Native Advertising Trends came out in December. We’re unravelling some of its highlights for publishers.

7 February 2019

Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly enough) gives the perception that time is flying.

5 February 2019

It seems like consumers today have become skeptical toward perfection in video advertising and are looking for something more real.

30 January 2019

First-time native advertisers are bound to take a DIY approach. They may struggle or may get no further than research. Here’s how to be there for them.

28 January 2019

It’s the buying power of the generation that makes it loud, clear and obvious you need to understand the keys to marketing to millennials.

25 January 2019

Creating great content is only the beginning. You’re unlikely to see any results until you master content distribution.

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