We gathered recent data on summer travel content from Taboola Trends, which analyzes images and keywords across the web on a weekly basis.
For ad budget optimization to truly be automated, it would take advanced artificial AI and likely, ML capabilities. Spoiler—it’s already within your reach.
It’s easy to see why native advertising excites everyone, but people remember only 30% of what they see, so you must make great, click-worthy ads.
If you can’t evaluate your goals—in publishers’ case, user loyalty—you’re essentially driving blind. To clarify, we’re breaking down this issue further.
As advertisers continue to shift budgets into app advertising, it will become increasingly incumbent on app owners to deliver programmatic’s missing pieces.
Let’s run through a checklist of important variables and qualities to consider when examining native advertising platforms.
Boom. The campaign is running and you’re feeling good. But, what now? You have to track the real-time results so that you can optimize it. Here’s how.
In the spirit of #balanceforbetter, we spoke with some of our most influential male leaders at Taboola about what International Women’s Day means for them.