At Taboola, creating an inclusive workplace for women starts by developing our female-identifying Taboolars and hiring more of them who can offer their diverse experiences and backgrounds. Each year, we continue to see the positive results of inclusive efforts toward our employee development and hiring practices, so we’re particularly excited to announce our newest partnership with Sistas in Sales (SIS). SIS is the first national organization focused on women of color in professional sales careers and includes a global community of over 12,000 members. The SIS community represents a wide range of diverse women in sales with specialties in media, software, finance, IT, education, and technology sales. As part of the partnership, we’re spotlighting three women from the Taboola sales organization who have been recognized by leaders, represent industry excellence, and contribute beyond their roles to driving belonging and inclusion at Taboola.

Why partner with SIS?

Representation matters, and hiring women with different backgrounds and viewpoints is critical to our success. As part of our diversity commitment, we aim to ensure at least 45% of all promotions and new hires, including key leadership roles, will be women and/or racially diverse by 2025. Our Talent Acquisition team and hiring partners continue to focus on recruiting diverse sales talent without relying on the same cookie-cutter methods, and this partnership with SIS is an investment in how we approach finding great talent while engaging some of our Taboolars and giving them a platform to share their experiences.

Beyond the perks of marketing our employer brand to a talent pool we may have yet to reach, we’re excited about this partnership with SIS because our representation efforts impact our people and others who partner with Taboola. Candidates trust employees’ voices, and we have some great ones at Taboola who are eager to open up about their unique and inspiring experiences, backgrounds, and talents.

Meet the women of Taboola

Shanelle Dunbar, Director, US Account Management, Growth (ATL)

Shanelle Dunbar, Director of the US Account Management Growth Team, consistently exceeds revenue targets, contributing to over 20% YoY growth. With two decades of sales and account management leadership, Shanelle is renowned for her determination, communication skills, and ability to empower others. Her impressive track record includes accolades such as Presidents Club, Eagle Awards, and a Leadership Peak Performer Award, underscoring her exceptional leadership. Through regular team meetings, brainstorming sessions, and personalized discussions, she fosters a culture of camaraderie, autonomy, and collaboration where each individual’s contributions are highly valued. Off duty, Shanelle embraces her role as a dedicated mother and soccer mom and often showcases her hidden talent and passion for singing. Shanelle is also a proud member of Taboola’s ERG, Taboola Noir, which supports Taboola employees of African descent, where she contributes to the group’s initiatives focusing on celebration, recruitment, outreach, professional development, and networking.

Katia Guzman, Publisher Account Director, SMB (NYC)

With her undergraduate degree in Hospitality Management and a Master’s in Sports Business, concentrating on sales and marketing, it’s no surprise that Katia Guzman, Publisher Account Director, discovered her passion for client engagement and customer experience. Born in Uzbekistan and raised in Mexico, Katia moved to New York in 2012. After transitioning from her first corporate job in the U.S. as the Associate Director of Executive Programs at The Conference Board, Katia joined Taboola in 2021, bringing over a decade of client engagement experience. She has since transformed the Publisher U.S. SMB business, and as a result, she has embarked on the journey of managing LATAM as part of her BoB. Throughout her time at Taboola, Katia has proudly and passionately promoted and professionally developed her team members. She has watched them be awarded as sales club winners, top account managers, and, most recently, as the 2023 Top Growth Publisher Team at Taboola! Katia also recently became the co-chair of ERG, TaboolaHER, and is excited to celebrate and participate in women’s development within and outside of her organization. When she’s not strategizing with clients and helping to shape her people, you can find her sculpting, drawing, and spending time with her husband and eight-month-old son.

Sade Hatcher, Enterprise Advertising Manager (UK)

As an Enterprise Advertising Manager, Sade Hatcher leads the UK business for Brands & Agencies at Taboola. Her experience in driving successful campaigns for performance to brand-specific KPIs and her proficient design of various creative funnels have supported hundreds of advertisers across multiple verticals. Named after the famous 80’s singer, beyond her work, Sade enjoys her time listening to jazz and soulful house records, as well as sourcing new vinyl for her collection across the London record shops. This drives her passion for both the artistry of sales and the harmony of music; Sade brings a unique blend of creativity and strategic prowess to every endeavor and is also an involved member of Taboola’s ERG, TaboolaInCulture, which supports anyone at Taboola who feels their ethnicity or religion makes them a minority in their environment.

To find out what these women had to share about how they weave their authenticity and unique experiences into their professions and collaborate with their teams in a sales environment, follow @Sistas in Sales and @Taboola on social media and be on the lookout for the upcoming video feature. To learn more about why we are consistently ranked as a great place to work, check out the Taboola Life blog and visit our careers page. #TaboolaLife

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