Taboola Creative Strategist Rachel Zalta takes a psychological dive into how video size is affects your campaign—are consumer 'present'?
Our CEO, Adam Singolda, discusses a pivotal year for tech, content discovery, and Taboola as we approach a time where we're reaching half of the globe.
Brax scales, automates, and simplifies native advertising in one central place—here's how you can launch successful Facebook campaigns on Taboola.
This infographic is for marketers looking to build the best online advertising and content distribution creatives to reach a target audience this new year.
Eargo knows its market well, and they needed a channel where they could reach a niche audience and scale within their target cost per lead (CPL).
The concept is the same—there are media outlets with large audiences and brands that want to reach them, but there are more players than ever before.
Taboola's completion of TAG verification means we’ve received a unique, global identifier that allows our partners to verify our legitimacy and reputation.
Now you can target your Taboola campaigns by postal code, zip code and time of day—know the location of your audience before your content reaches them.
Not long after launching their video campaign, AM:PM shifted most of their budget to Taboola, which was delivering completion rates upward of 40%.
In the realm of video, the industry is seeing a powerful fusion between two underlying trends—outsream, in-feed formats, and programmatic delivery.