It’s important for brands to understand the difference between native advertising and content marketing. Both are powerful tactics for driving audience engagement and revenue.
Native ads are ads that fit seamlessly into the platform they’re on, so they look like they belong there. Native advertising is almost everywhere these days.
At last count, there were more than 600 million blogs in the world, and the number of bloggers in the U.S. was expected to grow to nearly 32 million in 2020.
It’s important to understand what native advertising and branded content are, how they differ, and when to use each one to meet your goals.
Consumer companies, including the industry’s favorite duopoly, rightfully put consumers first. But Facebook and Google too often forget about publishers, their partners on the open web.
The UK’s Auto industry was hit hard by the COVID-19 pandemic, with new car sales dropping 30% in 2020 — falling to the lowest level in nearly 30 years.
Summit Media utilizes Taboola’s Newsroom solution for real-time data insights into content consumption across their network.