Q2 is a three-month whirlwind of holidays, sporting events, heritage months, and when people kick off their summer planning. That’s a massive opportunity for e-commerce merchants and retailers like you to skyrocket your sales.

Have doubts? A look back at Q2 2023 proves the point: e-commerce sales grew 27% year over year (YoY) thanks to the digital shopping frenzy that goes hand-in-hand with each celebration.

This year, the US e-commerce market will be worth over $757 billion, a record-breaking number propelled by the more than 270 million Americans actively engaging in online shopping.

However, with more competition than ever, how do you attract new customers and keep the ones you have coming back for more?

Turn to Connexity and its US Q2 2024 Merchant Acquisition Playbook for answers. Connexity, a Taboola company, works with over 1600 retail advertisers to drive $1.3 billion in retail sales annually, so they know a thing or two about turning browsers into buyers.

The playbook is overflowing with data-backed insights on Q2 traffic patterns, top-performing verticals, consumer buying habits, event-specific trends, and so much more. Think of it as a map guiding you to a treasure chest filled with shoppers and potential sales. Of course, it’s up to you to seal the deal, but the playbook details strategies for that, too!

Download Connexity's US Q2 2024 Merchant Acquisition Playbook

Let’s look at a few of the gems you’ll discover in the playbook:

Match your brand to the right special days. Some merchants can organically align their content and promotions with all 11 events on the Q2 calendar; others can’t, and that’s okay. Find the events that easily tie to your products and lean into those. If you sell flowers or personalized gifts, Mother’s Day, Father’s Day, and Pride Month could be your go-to events. Got sports and fitness products? Make sure to tap into Global Running Day and the fanfare surrounding the US Open Golf Championship.

Savvy shoppers choose deals over brand loyalty. While some consumers remain confident, feelings of economic uncertainty have led to a pragmatic approach to spending, where finding bargains takes precedence over brand loyalty. Pushing promotions and highlighting savings will capture attention and lead to sales.

Boost sales with BNPL options. The rising interest in Buy Now Pay Later options speaks to consumers’ desires for immediate gratification without the upfront financial burden. This ‘close the deal’ strategy works well with younger consumers and those who prefer to spread costs over time without incurring debt or interest fees.

Gift guides are a traffic magnet. Everyone loves a gift guide. Create guides for each event and for different types of shoppers. In Q2, early birds start hunting for deals about a month before the holiday, so be prepared in advance. But don’t ignore eleventh-hour customers – they are under pressure and ready to buy; earn their holiday dollars with last-minute deals and products that arrive in the nick of time.

Take advantage of Memorial Day momentum. In 2023, Memorial Day weekend marked a retail revival with a 30% increase in clicks and a 23% rise in revenue compared to 2022. Consumer spending was spread across diverse categories – big earners came from the Home & Garden, Clothing & Accessories, Sports Equipment & Outdoor Gear, Electronics, and Health & Beauty Supplies verticals. These trends show no signs of waning, meaning many merchants and retailers can capitalize on the Memorial Day surge.

Recognizing that Q2 is ripe with opportunities to expand your customer base and boost revenue will put you ahead of competitors.

By harnessing data-backed insights and refining strategies to align with emerging trends, success is not just a possibility—it’s within reach. Don’t let this chance slip through your fingers.

Download Connexity’s US Q2 2024 Merchant Acquisition Playbook today and seize the moment!

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