Hindsight’s 2020: Planning For Your New Year’s 2021 Campaign

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As we all say goodbye (and good riddance!) to 2020, it’s important that marketers take time to learn and reflect to craft the perfect New Year’s campaign.

To help bring that task to life, we’ve compiled all of the data, trends, and insights you need to build a campaign that’ll have you stepping into 2021 on the right foot.

A Vertical-By-Vertical Look

Ringing in 2021 Fitness Style

It’s no secret that New Year’s is a huge time in the fitness industry. After all, there’s a reason that 11% of gym memberships are purchased in January––more than any other time in the year.

This year, especially, it’s crucial that fitness marketers get it right. We hit the insights gym to highlight some of the creative areas that could lead to the most impactful gains.

Bringing Fitness Trends to Life

Here are just a few of the ways you could apply the above learnings into stellar fitness ads.

The Show Goes on For Entertainment Marketers

This year has been an interesting one for entertainment marketers, with more and more people at home seeking ways to stay busy and, well, entertained.

There’s no reason why that very same momentum can’t be carried into the new year ahead, and with these showbiz tricks up your sleeve, you can be sure to keep consumers tuning in.

Entertainment Trends in Action

With these insights in mind, here are a few examples of how entertainment campaigns could come to life for New Year’s.

Love is in The Air, Dating Marketers

This year brought with it many uncertainties, but one thing that remains certain is that people are seeking love, advice, and other staples of the dating world. Be there to make the connection for consumers as they turn a new leaf and enter 2021.

Marrying Insights With Examples

This is how it might look when all of the above elements come together to create a data-backed ad.

Best Practices For Better Bidding

A few of the bidding best practices we consistently recommend are:

  • Opting to modify bids on individual sites before blocking publishers when CPAs are high
  • Increasing bids by 25%-50% for top-performing sites to increase their competitiveness
  • Considering always-on campaigns if budget and offer parameters allow
  • And, of course, using Smart Bid

 

Smart Bid can help you get more value out of Taboola, especially around a big, important consumer holiday where you just can’t afford to fall flat.

3…2…1…

Happy New Year! Keep these ideas and tips on hand as you start planning for how your brand will mark the momentous occasion of turning 2020 into 2021.

Until then, happy campaign planning!

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