Taboola Best Practices

The good news—your Taboola budget is fully in your control. Our customers only pay when people click on their ads and reach the advertiser’s website.

We analyzed our network’s app creatives to see which performed best for marketers. These are best practices for app distribution [infographic].

Your brand’s content on publisher sites around the globe—analyze browsing habits and show people the content that matters to them.

The Taboola creative strategy team has taken a look at landing page best practices for a Taboola user. The big news—gamification is king.

Our creative strategy team tested creatives over time to determine campaign best practices—best titles, image best practices, and much more.

Here are our eCommerce best practices. Taboola worked with an internal content strategy team to analyze thousands of eCommerce discovery campaigns.

There are over 5M pieces of content currently promoted through our content discovery platform, and thousands of brands running content campaigns. It’s fair to say that we’ve pretty much seen it all, and on the way learned a thing or two about what makes people click and engage across our platform. Garnering clicks and engagement is not an exact science. Fads can come and go. But over time, we’ve managed to figure out specific things that work better than others. We decided to create an infographic chock full of highlights, so that if you decide to set up a sponsored content campaign, you’ll have a few simple tips in your back pocket to help put your content front and center so it gets noticed by just the right people. Click the thumbnail below to see the full infographic.