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This holiday season, we’ve taken a deep dive into planning and executing digital marketing campaigns for the home and lifestyle industries.
Beauty and Fashion marketers, check out these data-driven insights to back your targeting strategy and creative process this holiday season.
Modeling characteristics of your current customers and then using it to target similar audiences is one of the most effective targeting strategies.
If the objective of your ads is to generate leads you need to focus your efforts on perfecting the page that visitors land on when they click. That is, you need to create landing pages that generate leads. In this post, I’m going to share best practices for writing and building a high converting landing page. Landing Pages Best Practices–Copy, Design & Optimization 1. Your landing page should only include one link. Your landing page should not include the page navigation links that you typically use on your homepage and throughout your website, nor should it promote your social media accounts. In fact, your landing page shouldn’t include any component that tempts visitors to take any action besides the one you want them to. Including links and other distractions is the most common landing page mistake. In fact, it’s difficult to find landing pages that don’t break this rule. […]
We’re excited to announce that now available to all managed-service video clients, Taboola offers an in-house creative studio to customize your videos.
Once your brand awareness begins to diminish, consumers will begin to forget your brand—period. Discover the best strategies for your business.
We analyzed our network’s app creatives to see which performed best for marketers. These are best practices for app distribution [infographic].