Native Advertising

This guide explains what native video advertising is and the platforms where it’s used, as well as native video ad examples for inspiration.

The evidence is clear: traditional forms of advertising aren’t as effective as they once were. Around 80% of US adults use at least one ad-blocking method, so if you’re using standard display ads, you’re probably not getting their attention. To reach your target audience, you need to incorporate a native advertising strategy into your overall marketing plan.

Here, we’re sharing the native advertising trends on the horizon for 2020 to help you get ready for the year ahead.

We wrestle with a lot of technical jargon in digital marketing. Case in point: the term “programmatic native advertising.” Here’s what it means.

If you’re planning to get started with native advertising, you can’t ignore mobile native advertising. See how mobile native advertising can be effective.

The ad analysis experts at MediaRadar proclaim there’s one ad format that has always been tailored to the user’s experience: native advertising. 

This guide explains the differences between native ads and banner ads, in terms of format, performance, revenue, and more.

To help you learn how you can get the most out of your native advertising campaigns, we spoke to nine paid media experts to bring you pro tips.

How can you improve the content in your next native advertising campaign? We’ve rounded up 16 experts to share their best advice.  

We’ve asked 26 of our in-house experts to provide tips and tricks on strategy, campaign planning, creative strategy, targeting and measurement.