The evidence is clear: traditional forms of advertising aren’t as effective as they once were. Around 80% of US adults use at least one ad-blocking method, so if you’re using standard display ads, you’re probably not getting their attention. To reach your target audience, you need to incorporate a native advertising strategy into your overall marketing plan.
Let’s run through a checklist of important variables and qualities to consider when examining native advertising platforms.
First-time native advertisers are bound to take a DIY approach. They may struggle or may get no further than research. Here’s how to be there for them.
It’s no secret that most audiences no longer trust traditional forms of advertising. That’s why native ads are a better way to reach your target audience. Native advertising consists of ads that blend seamlessly into content, and the data shows they work.
To help you learn how you can get the most out of your native advertising campaigns, we spoke to nine paid media experts to bring you pro tips.
How can you improve the content in your next native advertising campaign? We’ve rounded up 16 experts to share their best advice.
We’ve asked 26 of our in-house experts to provide tips and tricks on strategy, campaign planning, creative strategy, targeting and measurement.
In this article, we take a look at all you need to know about native advertising—and how it can fit neatly into your agency strategy.
Check out our research and eye-tracking tests that determine the truth behind just how successful different ad formats really are—in this case, banner ads.
Three months of data — 26 billion impressions and 21 million clicks — on gaming campaigns to understand how consumers interact with native ads.