Native Advertising

The ad analysis experts at MediaRadar proclaim there’s one ad format that has always been tailored to the user’s experience: native advertising.

We wrestle with a lot of technical jargon in digital marketing. Case in point: the term “programmatic native advertising.” Here’s what it means.

Content discovery networks place native ads on news sites and the websites of premium publishers. Here’s how ecommerce brands are jumping on board.

We’re breaking down what native advertising means, examples of how it’s used, and highlighting the major players in the field that you need to know.

We are proud to have released the New Taboola Pixel, which brings many improvements to your ability to make the most out of your Taboola campaigns.

Modeling characteristics of your current customers and then using it to target similar audiences is one of the most effective targeting strategies.

We’re breaking down the digital opportunity for travel advertisers; our data includes campaigns from airlines, travel agents, government tourism and more.

If you sometimes come across digital media terms that sound unfamiliar or confusing, you’ll find the glossary below a helpful resource.

We sat down with Shaun Lin, Director of Supply Partnerships at Sizmek, to talk about the power of programmatic advertising for advertisers.

Mobile cross-platform attribution strategies from Eric Stein, VP & GM at Branch—we cover why you’re having a tough time and how you can fix it.