- Taboola Blog
- Native Advertising
The concept is the same—there are media outlets with large audiences and brands that want to reach them, but there are more players than ever before.
Now you can target your Taboola campaigns by postal code, zip code and time of day—know the location of your audience before your content reaches them.
Native advertising is an incredibly effective way to engage with customers on numerous platforms, and it’s no surprise the niche is growing. Brands want to bring awareness to their products and services in inventive ways beyond traditional tactics. Consumers are fed up with noisy banner ads and are fast becoming sophisticated users of ad blockers. A recent study predicted that native advertising will grow 156% by 2020 and brands and advertisers are jumping on the native advertising bandwagon. For those of you just joining the native ad revolution,‘a good native ad is an ad, but it doesn’t read like one’ according to Business.com. At the same time, users aren’t able to ignore native ads as easily because they coexist seamlessly with publisher content. Marketing and advertising influencers have long tracked the rise of native ad growth in social media, mobile devices, apps and videos that have completely transformed the face […]
Campaign Scheduler allows marketers to exclude or include a day, or set hours for your campaign to run during that day. Timezone targeting is also included.
If you want your clients to experience all of the benefits of native advertising, here is how you can pitch it to convince them that it’s worth their while.
We fixed audience segmentation for the open web. Taboola Data Marketplace—the first performance solution with first and third-party data for advertisers.
We’re proud to be part of the ads.txt initiative from IAB, as it aligns with our goals for transparency and a safe ecosystem for branded content.
We kicked off Taboola Feed with the best advertisers and publishers in the industry. We broke bread and talked about the open web dynamics with the NYDN.