The concept is the same—there are media outlets with large audiences and brands that want to reach them, but there are more players than ever before.
Native advertising is an incredibly effective way to engage with customers on numerous platforms, and it’s no surprise the niche is growing. Brands want to bring awareness to their products and services in inventive ways beyond traditional tactics. Consumers are fed up with noisy banner ads and are fast becoming sophisticated users of ad blockers. A recent study predicted that native advertising will grow 156% by 2020 and brands and advertisers are jumping on the native advertising bandwagon. For those of you just joining the native ad revolution,‘a good native ad is an ad, but it doesn’t read like one’ according to Business.com. At the same time, users aren’t able to ignore native ads as easily because they coexist seamlessly with publisher content. Marketing and advertising influencers have long tracked the rise of native ad growth in social media, mobile devices, apps and videos that have completely transformed the face […]
If you want your clients to experience all of the benefits of native advertising, here is how you can pitch it to convince them that it’s worth their while.
You can use native advertising to combine your content marketing efforts with the powerful audience you receive on publisher sites.
Advertisers can now run retargeting campaigns themselves. Taboola customers have proven its value—particularly when aiming to increase conversions.
The good news—your Taboola budget is fully in your control. Our customers only pay when people click on their ads and reach the advertiser’s website.
Congratulations to the Blue Apron team from all of us Taboolars! I am thrilled to congratulate the Blue Apron team on the day of their IPO.
Your brand’s content on publisher sites around the globe—analyze browsing habits and show people the content that matters to them.
Below is our step-by-step guide to getting your content discovery campaign up and running in a matter of minutes, and ensuring it’s successful.
A long time ago, marketers had an information problem. It didn’t move very easily. Here’s how content marketing’s history has progressed.