- Taboola Blog
- Native Advertising
Marcin Woźniak, Communication Strategy Director at LiquidThread, Publicis, to talk about the powerful impact native advertising has had on his campaigns.
If expanding your audience is getting challenging on search and social, native advertising presents a powerful third option that won’t bust your budget.
Brax scales, automates, and simplifies native advertising in one central place—here’s how you can launch successful Facebook campaigns on Taboola.
The concept is the same—there are media outlets with large audiences and brands that want to reach them, but there are more players than ever before.
Native advertising is an incredibly effective way to engage with customers on numerous platforms, and it’s no surprise the niche is growing. Brands want to bring awareness to their products and services in inventive ways beyond traditional tactics. Consumers are fed up with noisy banner ads and are fast becoming sophisticated users of ad blockers. A recent study predicted that native advertising will grow 156% by 2020 and brands and advertisers are jumping on the native advertising bandwagon. For those of you just joining the native ad revolution,‘a good native ad is an ad, but it doesn’t read like one’ according to Business.com. At the same time, users aren’t able to ignore native ads as easily because they coexist seamlessly with publisher content. Marketing and advertising influencers have long tracked the rise of native ad growth in social media, mobile devices, apps and videos that have completely transformed the face […]
If you want your clients to experience all of the benefits of native advertising, here is how you can pitch it to convince them that it’s worth their while.
Advertisers can now run retargeting campaigns themselves. Taboola customers have proven its value—particularly when aiming to increase conversions.