- Taboola Blog
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Congratulations to the Blue Apron team from all of us Taboolars! I am thrilled to congratulate the Blue Apron team on the day of their IPO.
Your brand’s content on publisher sites around the globe—analyze browsing habits and show people the content that matters to them.
Below is our step-by-step guide to getting your content discovery campaign up and running in a matter of minutes, and ensuring it’s successful.
A long time ago, marketers had an information problem. It didn’t move very easily. Here’s how content marketing’s history has progressed.
These are the most popular KPIs for our performance marketers, and exactly how you can use your Taboola campaign data to best optimize, and hit your goals.
The article below originally appeared in Masterclassing on October 24, 2016. The online video market is booming: According to eMarketer, brands are on track to double the amount of money they spend on digital video promotion by 2019. As consumers spend more time on their phones and laptops, brand advertising dollars are shifting from TV accordingly and marketers are looking for the best way to distribute their videos across the web. Pre-roll advertising may have been the logical first step for brands as they translated 30-second TV spots onto the digital web, but such formats have proved ineffective at actually reaching an engaged audience. Innovative online marketers are instead experimenting with new formats that are “native” to the page, existing side by side with relevant content, rather than interrupting it, while providing value to users and advertisers alike. In the realm of online video, native has proven to be one of […]
The article below originally appeared in ThinkDigital on October 19, 2016. Taboola, the world’s leading discovery platform, today announced its exclusive partnership with TDG, the leading Media & Ad-Tech player in Central Eastern, South Eastern Europe & MENA. The collaboration integrates Taboola’s existing platform with TDG’s network of locally operated websites in CE and SE Europe with the first countries to launch being Cyprus, Greece, and Romania. The deal makes TDG the go to point for local advertisers looking to expand into native advertising. Leading marketers and publishers around the world use Taboola’s discovery platform to help distribute their content and monetize their traffic. Powered by predictive algorithmic technology, Taboola delivers personalized content recommendations on some of the most innovative sites around the web through high-impact placements alongside editorial, across all devices. The partnership marks an important stepping stone for content recommendation, as Taboola brings its technology to two of […]
Do banner ad designs, including impressive size, bright colors, animation, etc., get more clicks? In the literature, there are two main views on banner ads: The distinctiveness view: Banner ads are distinct from their surroundings, and therefore will automatically attract people’s attention. The banner blindness view: People have developed a blindness mechanism to automatically avoid such ads, and therefore these designs are ignored even if their content is consistent with people’s needs. So who’s right? Sun, Lim, & Peng (2013) proposed an evolutionary perspective in which banner ads have initially gotten a lot of clicks, but because of the negative experience that users have had when interacting with banner ads — such as feelings of irritation, distraction and intrusiveness — users have developed an altogether blindness to them. Have you ever taken a huge bite out of a delicious looking apple, only to realize that the apple was gross and […]