Content Marketing

There are over 5M pieces of content currently promoted through our content discovery platform, and thousands of brands running content campaigns. It’s fair to say that we’ve pretty much seen it all, and on the way learned a thing or two about what makes people click and engage across our platform. Garnering clicks and engagement is not an exact science. Fads can come and go. But over time, we’ve managed to figure out specific things that work better than others. We decided to create an infographic chock full of highlights, so that if you decide to set up a sponsored content campaign, you’ll have a few simple tips in your back pocket to help put your content front and center so it gets noticed by just the right people. Click the thumbnail below to see the full infographic.

What should I pack in my labor and delivery bag? Are baby pacifiers dangerous? How can I stop my kids from fighting? These are just some of the numerous questions swimming through the brains of both moms and dads that Bundoo, a unique parenting website, tackles. Part medical advice/ part community, Bundoo has successfully created a new, comprehensive digital hub for parents and childcare professionals to connect, share, and learn. Bundoo helps attract readers to their website via Taboola’s content discovery platform which shares their high-quality content with parents across a network of premium websites. “In comparison with other advertising platforms we use to promote Bundoo content, Taboola’s traffic quality wins,” says Stephanie Winans, COO at Bundoo. “With a bounce rate 22% lower than other content discovery platforms, more time on site and pages per visit, our visitors from Taboola are some of our most engaged.” Headlines like “Birth Order: Character […]

You’ve created the most spectacular, engaging content in the world and you just know it will resonate with your target audience, but how do you reach those people? “If you build it, they will come” just doesn’t apply to content marketing. Publishing content is simply not enough to attract the right people to consume your content and hopefully take action. If you’re like the millions of marketers out there who are rethinking their advertising strategies, then you’re contemplating whether or not to work with a content discovery platform. The question is: With the array of choices on the market, how do you best select a platform that will help you achieve your goals? In our recently published Content Discovery Guide, we created a checklist of key aspects you should consider when choosing a content discovery solution. Quality of Publisher Network – Where exactly does the recommendation widget appear? Do the […]

Peanut butter is to jelly as crackers are to… CHEESE! With that obvious pairing in mind, a few snack cracker experts went on a mission to “spread” their wealth of information about cheese to the world. See what I did there? Enter “CheeseRank,” a website dedicated to all things queso. Like bacon, cheese is generally loved by most and some people even crave cheese products to the point of obsession. Mac ‘n’ cheese, fried cheese, cheese crumble… how can you go wrong with anything oozing of cheese? As CheeseRank so eloquently professes, “a world without cheese is a very dark and disturbing place.” CheeseRank is currently sharing its valuable content across the Web via Taboola. Headlines such as “The Best Thing Since the French Kiss,” “Dear Bacon, Your Move,” and “3 Things You Didn’t Know About Storing Cheese” engage users to connect with content that is both educational and… well, cheesy! CheeseRank’s content […]

This week’s Taboola Think Tank kicks off with The Onion, which along with its sister site The A.V. Club, reaches more than 11 million unique visitors every month.

Unless you’ve been living under a rock over the last few years, you know content is king and content marketing is the new black. Good content is incredibly effective. 

As e-commerce rapidly becomes a booming trend in India, brands are beginning to shift their marketing efforts from traditional print and TV advertising to content marketing.

Mobile is the future of technology and marketing. Make sure your content is ready with these simple content marketing tips.