All Stories

5 September 2018

There’s been a lot of worried talk among digital advertisers and publishers about the decline in consumer attention spans. New research reveals a solution.

27 August 2018

What do your content consumers do to fill ‘empty’ moments? There’s a high chance they’re using their phone—here’s why you need an infinite feed on mobile.

13 August 2018

As more and more of publisher’s audiences are consuming content on smartphones. We’ve ran tests on infinite feed-related behavior—check out the results.

19 July 2018

Infinite feeds have been proven to keep consumers engaged. We’ll explore how a specific cognitive bias, related to investment, affects this behavior.

9 July 2018

Consumers are spending tons of time online, much of which is spent on feeds. Surprisingly, the unit bias and M&Ms have a lot to do with it.

11 April 2018

Have you ever watched a hitchcock movie? He’s known for suspense, and marketers can learn from how he incites action in his viewers.

10 April 2018

Marketers can learn from different types of suspenseful events and how they each can make a native video better, and incite action in viewers.

28 November 2017

Grab the attention of your readers by writing a striking headline. The best titles are snappy and often rhyme—there are a number of reasons why.

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