Behind Media Minds Video Series: Zeta Global’s David Steinberg Gives His Take on The Marketing Industry’s Future
In this interview between Adam Singolda, CEO and Founder of Taboola, and David Steinberg, Founder and CEO of Zeta Global, they discuss the future of the advertising ecosystem, Zeta’s evolution, the growing interest in CTV, and the importance of creating attribution models aligned with marketers’ objectives. The conversation also covers topics such as e-commerce, personalization, TikTok, and Web 3.0, among other insights.
Behind Media Minds Video Series: The Weather Company’s Sheri Bachstein Discusses the Brand’s Challenges, Successes and Evolution
How did Sheri Bachstein’s influence and direction helped The Weather Company transition from a weather website into a global content brand? Watch the interview here!
The best way to know what’s going on inside the minds of today’s CMOs as it relates to advertising is to ask them. Nielsen has done exactly that. They invited 3,000 CMOs to participate in its first annual CMO Report. Though the report does not indicate the precise number of participants, it reveals many useful insights extracted from the results. Based on the landing page they created for those who wish to download a 66-page copy of The Nielsen CMO Report 2018, it appears the finding they found most significant is… Only 1 in 4 marketers are highly confident they can quantify ROI. Digital media earned a slight edge over traditional media in this regard. Very slight. I can’t help but arrive at the clichéd conclusion: the more things change, the more things stay the same. I’ll break that down, in reverse: Things stay the same—Marketers are most concerned with […]
Looking for a better way to reach high-converting audiences in a world without tracking cookies and limited ad targeting options? Look no further than native ads. These non-intrusive and contextually targeted ad formats blend seamlessly into the surrounding environment, delivering a superior user experience that’s proven to drive results. With native ads, marketers can achieve better ad placement, increased ad relevancy, and more effective contextual targeting, all while enjoying a positive ROI. So why wait? Start exploring the power of native ads today and discover a better way to reach the audiences that matter most.
2022 had quite the headlines this year and we are here to highlight which topics kept readers interested and had the most pageviews.
Affiliate data from Skimlinks showed us what consumers focused on buying online in October. Check it out here!
With the holidays coming up, take a look at the predictions Taboola has for Christmas 2022.
Here are five ways native advertising can help you drive affiliate marketing success.
An affiliate marketing blog is one of the best ways for bloggers to monetize their content and earn a living promoting products they believe in.
Nearly one of every three news article views we saw in June were on stories about Floyd. The data on news coverage and consumption do seem to confirm what our eyes are telling us: this is a historic moment that will have a lasting impact.
Using data from our network of 20,000 publishers, advertisers and digital properties, we’ve surfaced some revealing trends about education consumers.
We’ve pulled creative best practices, targeting strategies, examples and more to help you advertise effectively in the health and life insurance vertical.
We conducted a survey to break down the when, where, and what of this magical moment we call the moment of next, and what it means for you.
Taboola’s Founder & CEO, Adam Singolda, joined a panel at CES 2020 to discuss the future of entertainment in a constantly connected world.
We teamed up with Nielsen to find out define the best placement and moment to show website visitors ads without negatively affecting the user experience.
Here are six practical tactics you can use right now to increase brand awareness and build your brand-awareness strategy.
It’s the buying power of the generation that makes it loud, clear and obvious you need to understand the keys to marketing to millennials.
Landing pages serve a single purpose—they insight your website visitors to take action. At the end of the day, that’s what you’re trying to achieve, right?
Goal-oriented users are what you tend to focus on when you optimize for search. The explorers are a bit tougher—here’s who to focus on.
A landing page is created specifically for the purpose of a marketing or ad campaign, and has a strong CTA—here’s how to create a good one.