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Taboola’s Internal Retargeting capabilities enabled LendingTree to strategically promote (and re-promote) its content to new audiences across the web.
Content marketing tips for engaging with your current customer base and paid channels for engaging new customers. Here are some of our tips.
To effectively measure the engagement of users load more than one page, we look at several key metrics, like bounce rate and time-on-site.
People often think of user experience and monetization as two opposing sides in a zero sum game. This perception couldn’t be further from the truth.
Of all the quantifiable statistics that describe the tick and tock of a website’s operations, bounce rate is among the most severely misunderstood.
It’s not enough for marketers to merely be engaging and informative within an article. Here are our CTA tips for your content discovery campaign.
In this 3-part series, we’ll explore how “discovery” can help marketers achieve brand awareness at all stages of the funnel—starting with the top.
The first step to understanding Millennials, and what drives their content consumption and buying decisions, is to throw assumptions out. Here are our tips.
Top three reasons that outstream video advertising will power the significant growth predicted in digital video, not pre-roll.
Today, we’re announcing a multi-year strategic partnership with MSN, owned by Microsoft, one of the most innovative technology companies in the world.