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Taboola and Google AdSense offer similar services for publishers, but advertisers often ask—”What’s better, Taboola or Adsense?”
![[Video] The Psych Perspective: What Kind of User Will Engage with Your Video?](https://blog.taboola.com/wp-content/uploads/2017/11/video-user-thumbnail.jpg)
Taboola Creative Strategist Rachel Zalta takes a psychological dive into two types of video consumers—those goal-oriented, and those in exploration mode.
mobile audience engagement: understanding customer needs helps provide the right information at the right micro moment to guide their purchase decision.
Less annoying, more engaging—introducing video in the Taboola Feed. A supply of high-quality video to the open web in a non-disruptive scrolling experience.
Announcing Taboola Trends—a data tool for marketers that provides up-to-date trends so they can create successful campaigns for their brand in real-time.
We ran A/B tests across hundreds of campaigns for insight into how to structure your campaigns for the most post-click engagement. Here’s what we found.
It is our goal to provide the best and safest environment for advertisers; by bringing video supply to publisher sites in our feed environment, we have.
Native ads are supporting content in South East Asia. By 2021,it’s expected to be nearly 3/4 of all online ad spend, with Asia-Pacific taking the lead.
Our CEO, Adam Singolda, shares a last post from reporter Mark Mooney, to his family, and his craft, in a tumultuous time for journalism.
If you want your clients to experience all of the benefits of native advertising, here is how you can pitch it to convince them that it’s worth their while.