It’s official, video is now this industry’s focus. Marketers and publishers alike are talking about it’s impact—but who do you target to create the biggest impact possible?

Taboola Creative Strategist Rachel Zalta takes a psychological dive into two types of consumers—those that are goal-oriented, and those in exploration mode.

She discusses how you know whether or not video is right for your next campaign, the two types of users on the web, and more.

So, who should you be targeting with your video? Watch the video to find out:

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