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Marcin Woźniak, Communication Strategy Director at LiquidThread, Publicis, to talk about the powerful impact native advertising has had on his campaigns.
If expanding your audience is getting challenging on search and social, native advertising presents a powerful third option that won’t bust your budget.
Lately in the realm of video, the industry is seeing a powerful fusion between two innovative trends—outstream formats, and programmatic delivery.
Quip, Mack Weldon and Grow.co are three disruptive brands that have nailed digital. Everyone from startup to enterprise has something to learn from them.
Taboola created a custom audience segment for Mack Weldon. Campaigns targeting this audience had a 39% higher CVR—and it didn’t stop there.
We’re excited to announce our new exclusive partnership with Bauer, which includes the implementation of Taboola Feed, on all of these publications.
While the goal is to eventually take leads to the final purchase, that cannot happen without investing in a good top of the funnel marketing strategy.
From an engagement perspective, and since rolling out Taboola Feed in November, TMBI has already seen a significant increase in revenue and pageviews.
We believe in the transparent and brand safe environment that ads.txt supports. Publishers can easily implement and maintain their Taboola ads.txt records.
To distribute content for performance, it’s important to work with platforms that have two key things: scale and user data for audience targeting.