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Taboola created a custom audience segment for Mack Weldon. Campaigns targeting this audience had a 39% higher CVR—and it didn’t stop there.
We’re excited to announce our new exclusive partnership with Bauer, which includes the implementation of Taboola Feed, on all of these publications.
While the goal is to eventually take leads to the final purchase, that cannot happen without investing in a good top of the funnel marketing strategy.
From an engagement perspective, and since rolling out Taboola Feed in November, TMBI has already seen a significant increase in revenue and pageviews.
We believe in the transparent and brand safe environment that ads.txt supports. Publishers can easily implement and maintain their Taboola ads.txt records.
To distribute content for performance, it’s important to work with platforms that have two key things: scale and user data for audience targeting.
These are some tactics that Taboola publisher partners use to boost their on-site monetization, while sustaining a strong user experience (UX).
Here are a few tips to help you ensure every content marketing effort you’re making is meaningful and will drive growth fast.
Taboola’s self-service platform grew to nearly $100 million in run rate since launching a year ago, helping many realize game-changing success.
This year’s Consumer Electronics Show (CES) was a perfect example of why the show has become a staple for marketers looking for trends for the year ahead.