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There’s a huge opportunity for marketers to reach consumers with content related to Mother’s Day and Father’s Day. The question is: where do you start?
If you’re looking to tap into the emotional nerve-center of your target audience, riding the crest of a trending wave is the most effective method.
Simply publishing pages doesn’t increase your chance of conversion. You must also make them relevant to the pre-click stage (search or display ad, email campaign, etc.).
How can companies effectively build brand awareness? One obvious answer is advertising—here’s how positive emotion can help your video ads soar.
Even if your business doesn’t directly pertain to the holiday, you can still join the fun with some eggcellent Easter campaigns.
A ‘set it and forget it’ approach won’t help you get results. Campaign management is a process that is ongoing and never-ending.
The 2018 edition of NAI’s Native Advertising Trends came out in December. We’re unravelling some of its highlights for publishers.
Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly enough) gives the perception that time is flying.
It seems like consumers today have become skeptical toward perfection in video advertising and are looking for something more real.
It’s the buying power of the generation that makes it loud, clear and obvious you need to understand the keys to marketing to millennials.