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Google launched AMP in 2015 to “dramatically improve the performance of the mobile web.” In short, this framework uses HTML code to create fast-loading mobile pages.
ClutchPoints is one of hundreds of publishers around the world who use Taboola Newsroom, our real-time audience analytics platform
Native advertising and sponsored content may seem similar, but they have important distinctions that marketers should know about.
This article highlights key landing page optimization case studies, tactics, and tools publishers can use to build more effective user experiences.
Let’s run through a checklist of important variables and qualities to consider when examining native advertising platforms.
It’s no secret that most audiences no longer trust traditional forms of advertising. That’s why native ads are a better way to reach your target audience. Native advertising consists of ads that blend seamlessly into content, and the data shows they work.
We recently launched Taboola High Impact, a new advertising solution developed for brand marketers and agencies to help drive brand awareness.
The placement of your brand’s message, and the context that surrounds it, can make or break an interaction with someone who hasn’t met you yet, or doesn’t know you well.
The changes in consumer buying patterns, product supply chains, marketing budgets, and channel plans are becoming more apparent.
We’re sitting down with the members of TaboolHER about how they view issues of gender equity in the advertising and publishing industry.