- Taboola Blog
- Video Marketing
Videos supplement the user experience, rather than disrupt it—native video has many benefits for the exhausted playbook of in-stream.
The article below originally appeared in Masterclassing on October 24, 2016. The online video market is booming: According to eMarketer, brands are on track to double the amount of money they spend on digital video promotion by 2019. As consumers spend more time on their phones and laptops, brand advertising dollars are shifting from TV accordingly and marketers are looking for the best way to distribute their videos across the web. Pre-roll advertising may have been the logical first step for brands as they translated 30-second TV spots onto the digital web, but such formats have proved ineffective at actually reaching an engaged audience. Innovative online marketers are instead experimenting with new formats that are “native” to the page, existing side by side with relevant content, rather than interrupting it, while providing value to users and advertisers alike. In the realm of online video, native has proven to be one of […]
If we all agree advertisers need to shift budgets from TV to online – because that’s where their audiences have gone to engage – what’s the hold up?
“AMI is constantly innovating and looking for ways to improve and enhance the digital experience for our users and partners,” said Brian Kroski, AMI.
People seem to be creating more content than ever before, and the number of digital formats available can be overwhelming: text, video, slideshows, infographics, quizzes, the list goes on. Although content marketing helps cut through the clutter, the format you choose plays a big role in whether or not that piece of content actually resonates with your target audience. Taboola teamed up with ClickTale, the leading customer experience firm, to take a closer look at how people consume two of the most widely used formats: text and video. Video Creates an Empathetic Connection Studies show that watching video activates our brain’s “mirror neuron mechanism,” enabling us to experience (to a lesser degree) the behaviors and sensations of the people on-screen. This neurological activity makes the spectator much more emotionally involved in a way that text alone cannot replicate. Reading Activates Our “Inner Voice” While watching video is a passive experience, […]
Each year, IWNY allows anybody to submit a panel, interview, or presentation for consideration and gives the public an opportunity to cast votes for their favorites. We’ve submitted the topic below and YOU (yes, you!) can help us “MAKE THE STAGE.”