Marketers can tap into primal instincts by incorporating movement into their video ads, and show us something cool or pretty.
We worked with Nielsen to find the best consumer mindset for discovery, as well as understand how these mindset differs across different ad platforms.
Examples of how you can create a fun and engaging experience for your audience through video marketing and brand storytelling.
Advertisers were quick to capitalize on the explosion of video content. Let’s take a look at the video advertising trends inspiring marketers.
Our own Global Research & Insights Lead shares her insights from a recent Facebook marketing event.
We’re taking our studio one step further by announcing our partnership with WIREWAX, a leader in interactive video technology.
How can companies effectively build brand awareness? One obvious answer is advertising—here’s how positive emotion can help your video ads soar.
Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly enough) gives the perception that time is flying.
It seems like consumers today have become skeptical toward perfection in video advertising and are looking for something more real.
Survey results: what is it that consumers are craving in video that popular shows are giving them but marketers aren’t (just yet)?