We can all benefit from research to understand which advertising techniques are harmful and obtrusive to the modern user experience.
How can companies effectively build brand awareness? One obvious answer is advertising—here’s how positive emotion can help your video ads soar.
Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly enough) gives the perception that time is flying.
It seems like consumers today have become skeptical toward perfection in video advertising and are looking for something more real.
Survey results: what is it that consumers are craving in video that popular shows are giving them but marketers aren’t (just yet)?
We were too excited about these top video campaigns to wait until the end of the year (and we know your online video strategy for 2019 can’t wait either).
Taboola and YouTube on video creatives and production from the psychological, data and research points of view at IAB’s “Tomorrow’s Digital Skills, Today.”
A recent survey run by IAB found that six-second ads were the top format for marketers today. Here’s what IAB Brand Direct Summit panelists had to say.
The truth that made popular video brands successful is simultaneously the one truth many video marketers today are ignoring.
Conversations about video advertising reverberated throughout Adweek. Here’s what our CEO, Snap, Twitter and Blue449 had to say.