Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly enough) gives the perception that time is flying.
It seems like consumers today have become skeptical toward perfection in video advertising and are looking for something more real.
Survey results: what is it that consumers are craving in video that popular shows are giving them but marketers aren’t (just yet)?
Taboola and YouTube on video creatives and production from the psychological, data and research points of view at IAB’s “Tomorrow’s Digital Skills, Today.”
Conversations about video advertising reverberated throughout Adweek. Here’s what our CEO, Snap, Twitter and Blue449 had to say.
We’re excited to announce that now available to all managed-service video clients, Taboola offers an in-house creative studio to customize your videos.
Have you ever watched a hitchcock movie? He’s known for suspense, and marketers can learn from how he incites action in his viewers.
Marketers can learn from different types of suspenseful events and how they each can make a native video better, and incite action in viewers.
Lately in the realm of video, the industry is seeing a powerful fusion between two innovative trends—outstream formats, and programmatic delivery.
Taboola Creative Strategist Rachel Zalta takes a psychological dive into how video size is affects your campaign—are consumer ‘present’?