The way publishers implement infinite scroll of articles isn’t always good user experience. Viewers need variety, relevancy, and engagement opportunities.
Since El Universal started working with Taboola, they’ve already experienced an uplift—a 45% increase in pageviews and an RPM uplift of 37%.
mobile audience engagement: understanding customer needs helps provide the right information at the right micro moment to guide their purchase decision.
Less annoying, more engaging—introducing video in the Taboola Feed. A supply of high-quality video to the open web in a non-disruptive scrolling experience.
We partnered so that Taboola Newsroom and Reddit now integrate, bringing publishers real-time insights into trends regarding their news stories.
T-Online, the biggest news portal in Europe, is powered by Taboola Newsroom—their tool of choice to inform editorial content in real-time.
British Telecom (BT) just brought Taboola Feed’s infinite scrolling experience to both their desktop and mobile sites to better engage new audiences.
As online publishers juggle revenue per mille (RPM) and user experience, sponsored content strikes the right balance. Here’s the value as we see it.
In real-time, we started seeing that over half of all readers online were reading about the eclipse, which was more than Donald Trump articles.
Audience engagement is a top priority for publishers, and they’re preparing for the next generation today.