If you haven’t yet implemented an ads.txt file on your website, you may be missing out on revenue. The IAB-backed ads.txt initiative is important, and it’s one that we’ve been supportive of from the beginning—it brings transparency to an otherwise difficult to navigate marketplace by allowing publishers the ability to publicly authorize digital sellers on their site. The initiative aims to tackle many issues such as avoiding arbitrage traffic, fake domains and other types of unauthorized inventory. While it is an obviously noble effort on behalf of the industry, it’s more than that—publishers who have implemented the ads.txt file are already seeing revenue uplift. Publishers see up to 11% more revenue after the implementation of ads.txt. We took a look at Taboola enterprise publishers in the US and in EMEA. In a one month period, from October 2017 to November 2017, enterprise publishers that implemented ads.txt saw an uplift in […]
Euronews—500+ journalists of 30 different nationalities serving a global audience, delivering solid, uncompromising journalism. Taboola helps them do it.
We are truly excited to announce that The Weather Company and Taboola’s weather card will become available to every Taboola Feed publisher.
We’re on a mission to improve user experience and brand safety on the web. We’re going to remove 100K advertising URLs we’ve identified as ‘racy.’
As new events and trends took the stage at NYFW, we took a look at some of the this year’s newest designers to see what was resonating with masses.
As these Olympic Games marked many milestones, we wanted to know the sports that internet readers found the most interesting—and we found some surprises.
As of December of last year, we interact with nearly half the internet users around the world according to comScore Key Measure rankings.
We sat down with female leaders from the Financial Times, Scripps Networks Interactive and Condé Nast UK in honor of International Women’s Day.
We’re excited to announce our new exclusive partnership with Bauer, which includes the implementation of Taboola Feed, on all of these publications.
From an engagement perspective, and since rolling out Taboola Feed in November, TMBI has already seen a significant increase in revenue and pageviews.