- Taboola Blog
For Cannes Lions this year, we sat down with our neighbor at the festival, Mark Pearlstein of DoubleVerify for the ultimate 3-part brand safety strategy.
We sat down with Shaun Lin, Director of Supply Partnerships at Sizmek, to talk about the power of programmatic advertising for advertisers.
9B page views and 70M hours of reading from the start of the season until now—we’ve got World Cup data that predicts the season’s outcome, and more.
New Atlas chose to work with Taboola because of its valuable team and proven record of results—they were able to grow their newsletter revenue by 100%.
we’ve done a lot to prepare for GDPR working closely with our publisher, advertiser, and data partners, and collaborating with others in the industry.
HuffPo Korea turned to Taboola to increase direct traffic without relying on the HuffPost portal—revenue increased un 40%.
If you haven’t yet implemented an ads.txt file on your website, you may be missing out on revenue. The IAB-backed ads.txt initiative is important, and it’s one that we’ve been supportive of from the beginning—it brings transparency to an otherwise difficult to navigate marketplace by allowing publishers the ability to publicly authorize digital sellers on their site. The initiative aims to tackle many issues such as avoiding arbitrage traffic, fake domains and other types of unauthorized inventory. While it is an obviously noble effort on behalf of the industry, it’s more than that—publishers who have implemented the ads.txt file are already seeing revenue uplift. Publishers see up to 11% more revenue after the implementation of ads.txt. We took a look at Taboola enterprise publishers in the US and in EMEA. In a one month period, from October 2017 to November 2017, enterprise publishers that implemented ads.txt saw an uplift in […]
Euronews—500+ journalists of 30 different nationalities serving a global audience, delivering solid, uncompromising journalism. Taboola helps them do it.
We are truly excited to announce that The Weather Company and Taboola’s weather card will become available to every Taboola Feed publisher.